Ion Television Launches Facebook-Enabled Interactive Microsite for "Without a Trace"

Ion Television, a general entertainment network that claims to reach over 98 million US households via cable, satellite and the TV stations of its parent company, Ion Media Networks, has launched an interactive microsite to accompany the primetime crime drama series, "Without a Trace" (note: the latter--which aired for seven years on CBS, ending its run on that network in 2009--premiered on Ion Television on Monday). According to Ion, the microsite (http://www.iontelevision.com/withoutatrace) provides what it bills as a "multi-tiered interactive Web experience that will invite viewers to take part in their own investigation."

The site invites viewers to help solve a fictitious missing persons case. After the viewer logs in via Facebook Connect, Ion says, a character called "the Investigator" asks a series of "personal questions" that are linked to the case, while video of the questioning integrates Facebook content. The viewer is asked to help get other people involved by inviting their Facebook friends to take part. However, Ion says, viewers who do not participate in Facebook can still take part in the story and are encouraged to share their experience with friends and family. The site's launch is being supported by an ad campaign on Facebook that is targeted both at Ion viewers and other consumers.

Region: 
North America