Rovi in EPG License Agreement with Japanese Electronics Manufacturer, Maspro Denkoh

Rovi (formerly Macrovision) has announced that Tokyo-based electronics manufacturer, Maspro Denkoh, has signed a license agreement for its EPG technology portfolio, including regulations on use of the Rovi G-Guide. The license agreement also provides Maspro Denko with a license for its products under Rovi's EPG patent portfolio, Rovi says.

According to Rovi, Japan's analog switchoff--scheduled to take place in July 2011--has led to an increase in the deployment of digital broadcast receivers in that country, including digital terrestrial TV sets, digital tuners and cable set-top boxes. This, the company says, has in turn led to a need for intuitive operating environments that enable consumers--including the less tech-savvy--to easily access the new services and expanded content line-ups enabled by digitization. Rovi claims that the G-Guide and its other EPG solutions offer simple, user-friendly functions for every type of digital receiver. "In a digital entertainment environment where volume of information and functions continue to grow on a daily basis, users want technology that is intelligible and straightforward regardless of the type of equipment being used," Akitaka Nishimura, Rovi's SVP of Asia Pacific, said in a prepared statement. "While digital broadcasting migration gets underway in television, Internet and cable broadcasting, Rovi continues to provide solutions that are designed to enhance user enjoyment regardless of their access environment."