Nominees Announced for the 2010 Primetime Emmy Awards for Outstanding Creative Achievement in Interactive Media

The Academy of Television Arts & Sciences Interactive Media Peer Group (IMPG) has announced the nominees for the 2010 Primetime Emmy Awards for Outstanding Creative Achievement in Interactive Media.

The nominees for the Emmy Award for Outstanding Creative Achievement in Interactive Media: Fiction are:

  • Dexter Interactive (Showtime.com): Showtime Networks, John Goldwyn Productions, The Colleton Company, Clyde Phillips Productions.
  • Glee Hyperpromo And Superfan (Fox.com): Coincident TV, Fox Broadcasting, Glee.
  • Star Wars Uncut (StarWarsUncut.com): Casey Pugh, Annelise Pruitt, Jamie Wilkinson, Chad Pugh.


The nominees for the Emmy Award for Outstanding Creative Achievement in Interactive Media: Nonfiction are:

  • The Biggest Loser Digital Experience (NBC.com): NBC.com.
  • The Jimmy Fallon Digital Experience (LateNightWithJimmyFallon.com): NBC.com, Jimmy Fallon, Gavin Purcell, Sara Schaefer, Robert Angelo.
  • Top Chef: Las Vegas (Bravo.com): Bravo Digital.


A Blue Ribbon Panel from the IMPG will evaluate the nominees in both areas of competition on August 3rd, and their vote will determine the winners. The winners will be presented with their awards at a televised ceremony on August 21st.

Immediately following the announcement of the nominees for the 2010 Interactive Media Emmy Awards, [itvt] interviewed Geoff Katz, co-governor of the IMPG and Suzanne Stefanac, who leads the IMPG Awards Working Group. Among other things, Katz and Stefanac discussed the voting process for the Interactive Media Emmys, the IMPG's efforts to reach out to the interactive media community, what distinguished this year's nominees, and emerging trends they observed this year.

Region: 
North America