Portugal Telecom Launches Interactive TV App Store for its Microsoft Mediaroom-Powered Meo Service

--Deutsche Telekom Launches "Personal Conference" App on its Mediaroom-Powered Entertain Service

Portugal Telecom last week launched Meo Interactivo, an app store for its Microsoft Mediaroom-powered IPTV service, Meo. According to the company, the app store will aggregate the various interactive TV applications/widgets that are already available for the Meo service, as well as offering various new applications, including apps for Facebook, Picasa, Flickr and Oceanlook (note: the latter is a Portuguese site that bills itself as a portal for Ocean lovers). Applications will be organized into categories, the company says.

According to Portugal Telecom, Meo's new Facebook app will, among other things, allow viewers to check their Facebook account, view posts on their Facebook "Wall," and access photos in their own and their friends' accounts--all while watching TV; while the Oceanlook app will allow them to access information on over 300 Portuguese beaches, including info on weather, tides and water temperature. The Picasa and Flickr apps, meanwhile, will, of course, allow them to access personal photos on the TV screen, and represent an expansion of Meo's existing Meo Fotos service.

Portugal Telecom has also just launched a new VOD service on Meo. Dubbed Meo Series, the service offers TV series from Warner and HBO. According to the company, Meo recently surpassed the 700,000-customer mark.

In related news: Deutsche Telekom has announced plans to launch an app, called "Personal Conference," on its Microsoft Mediaroom-powered IPTV platform, Entertain, that will allow subscribers to Entertain's LIGA total! "triple-play" soccer programming package to follow multiple Bundesliga soccer matches simultaneously.

The app, which is available to subscribers at no extra charge, asks subscribers to use an on-screen menu to select one match to appear in full-screen mode and to then designate additional matches that they want to follow while watching their main match. Then, when a significant development (e.g. a goal, penalty or foul) occurs in one of their secondary matches, Deutsche Telekom says, a picture-in-picture display will pop up on the screen, alerting them to the development and giving them the opportunity to switch to that match in full-screen mode or to return to their main match. The app also provides live scores, lists of goal scorers, statistics and current Bundesliga tables. It is slated to launch in time for the 2010-11 soccer season.