Sonic Solutions in OTT Deal with Consumer Electronics Manufacturer, Haier

OTT video infrastructure provider, Sonic Solutions, said Tuesday that Haier, a Chinese manufacturer of home appliances and consumer electronics, has chosen its RoxioNow platform to enable delivery of a library of Hollywood movies and TV shows over the Web to a new line of Haier-branded Blu-ray players and HDTV sets. "Digital movie services powered by the RoxioNow platform will play an important role in our next-generation connected devices and help make it easy for consumers to browse, purchase and enjoy the best in digital entertainment from the comfort of their living rooms," Doug Lane, president of Haier Digital Products Group for the Americas, said in a prepared statement. "Our partnership with Sonic helps us continue to lead the way in product innovation and meet the demands of our customers looking for a richer home entertainment experience."

Sonic is billing the Haier deal as having the potential to drive consumer awareness of OTT services: "With its broad placement at major retail outlets, Haier will help to significantly raise awareness for over-the-top video services and further fuel consumer adoption," Mark Ely, Sonic's EVP of strategy, said in a prepared statement. "Sonic will continue to help companies launch compelling digital offerings and expand device support in order to establish over-the-top video services as the most flexible and convenient entertainment choice for consumers."

According to Sonic, its RoxioNow platform powers OTT video delivery for a range of companies, including Best Buy, Blockbuster, Dell, HP, Kmart, Lionsgate and Sears, and on a range of devices, including PC's, connected TV's, DVR's, Blu-ray players, smartphones and mobile media devices. The platform includes "Powered by RoxioNow" stores, which allow consumers to rent and purchase titles; and the RoxioNow "entertainment locker" which allows consumers to store online content they have purchased or rented.