News Round-Up (III): Clicker Media, Tim Kring, DECE, Digital TV Labs

Conspiracy For Good - London Action 1

--Clicker Media Study: Most Broadcast Content Is Made Available Online, but Only for a Short Time
--Tim Kring's Conspiracy for Good Kicks Off in London
--DECE Unveils Consumer Brand
--Digital TV Labs Offering Bespoke Conformance Testing for CI+ Operators

The [itvt] editorial team is on the road this week and next, so we are covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers.

  • Online video content discovery specialist, Clicker Media, has released a study that attempts to answer the question: "How Much Network Programming Was Actually 'On Online' This Season?" According to the company, during the 2009-10 broadcast season, "90% of shows became available online, 50% of episodes came online within a day of their original air date, [and] 60% of episodes went offline within three weeks of their original air date. Free broadcast content is only available online for a limited time," the company continues in the pre-amble to the study. "Is this a freemium model waiting to happen?"
  • Last month (see the article published on, June 25th), [itvt] reported that "Heroes" creator, Tim Kring, had teamed with Nokia and The Opportunity Management Company on a project called Conspiracy For Good which is billed as "an inaugural movement that blends online and real-world tasks to effect social change through audience participation," and as "combin[ing] Kring's original storytelling (http://www.conspiracyforgood/about) and Nokia's Ovi platform ( to create a dramatic, fictional experience using interactive theater, mobile and alternate reality gaming (ARG), music and physical participation to do good in the world." The first Conspiracy for Good event took place in London last week. Write-ups are available here and here, and a video is embedded above. The next event will kick off at 11:00AM, Saturday in London's Brick Lane.
  • The Digital Entertainment Content Ecosystem (DECE), a cross-industry coalition that is developing and promoting a common digital standard that will allow consumers to buy or rent a video once and play it on any device, has announced the consumer brand for that standard: UltraViolet. It has also released a companion logo, and announced three new members: LG Electronics, Lovefilm and Marvell Semiconductor. "The UltraViolet experience will be powered by a cloud-based UltraViolet Account, which will include a Digital Rights Locker and account management functionality," DECE states in its press materials. "Consumers will be able to create an UltraViolet Account, free of charge, via one of the many participating UltraViolet service providers or through the UltraViolet Web site. Once created, this Account will allow consumers to easily access and manage all of their UltraViolet entertainment, regardless of where it was purchased."
  • Digital TV Labs, a company which provides conformance products and services for DVB-based markets, and which was formed in 2005 by a group of former executives of Cabot Communications (see the article published on, December 20th, 2005), has announced that it is now offering bespoke conformance regimes for operators deploying the new CI+ security standard and that it has been chosen as "the official CI+ test house." "Digital TV Labs' unique turnkey Evora iSuite Operator test framework, including the Digital TV Labs CI+ Test CAM, can deliver to operators a world-class bespoke receiver conformance testing facility within very short timescales at minimum cost," the company states in its press materials. "By customizing the vast base of existing DVB-C/T/S receiver test cases and test streams, and working in partnership with clients, Digital TV Labs can build a complete test regime specific to each operator's particular needs with in-depth test coverage in less than a month."


North America