News Round-Up (X): theChanner, Turner, Adobe, FreeWheel, Verizon, Widevine, LOVEFiLM, mgMEDIA

--theChanner Launches Social Music TV App for iPhone, iPad, iPod, Android
--Turner Teams with Adobe, FreeWheel on "TV Everywhere" Solution for Verizon FiOS TV Online
--Widevine in OTT Deals with LOVEFiLM, mgMEDIA

The [itvt] editorial team is currently on the road, so we are covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. It will likely take a short while for us to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. We apologize in advance for any inconvenience to our readers.

  • [itvt] recently reported (see the article published on itvt.com, June 24th) that a company called theChanner had launched an eponymous $1.99 mobile TV app for iPhone (WiFi) and Android (3G), which it bills as allowing users to "enjoy live Internet television on their phones, respond to TV channel promotional offers and use their social networks to talk about whatever they're watching" via Facebook, Twitter and other social networks. The company contacted us last week to let us know that it has now launched a free "social mobile TV tuner" app for the iPhone, iPod touch and iPad (as well as for certain Android phones) that "lets fans discover and enjoy the best music programmed by Internet TV channels around the globe, and share discoveries with [their] social networks."
  • Turner Broadcasting System has announced that it has teamed with Adobe and FreeWheel to develop a scalable "TV Everywhere" solution that allows authenticated customers of Verizon FiOS TV to access programming from its TBS and TNT channels on those channels' Web sites (tbs.com/tveverywhere and tnt.com/tveverywhere) and on the Verizon FiOS TV Online site (verizon.com/fiostvonline), the day after its linear-TV broadcast. "Adobe provides a secure, seamless and cost-efficient method of allowing distributors and programmers to create an endorsed authentication capability that leverages Adobe Flash technology and reach across multiple platforms, devices and content," Turner Broadcasting states in its press materials. "FreeWheel provides an innovative, flexible ad serving solution to monetize content beyond C3 on programmer sites or distributor portals and complements Nielsen measurement of C3 video (linear, online, VOD) beginning in September. Together, these partners provide a user-friendly authentication model that leverages industry-standard technologies to allow the industry to move beyond trials and tests to full-scale deployment."
  • LOVEFiLM, a London-based company that provides European consumers with a service similar to that offered by Netflix in the US (i.e. streaming movies and TV episodes, as well as DVD's by mail), has announced that it has signed an agreement with Seattle-based Widevine that designates the latter as its "preferred provider" of DRM and video optimization solutions. "The agreement with Widevine will see LOVEFiLM further develop its digital content to be playable on many new devices, ensuring the largest possible audience for future use," the company states in its press materials. "Widevine's DRM, adaptive streaming and virtual-DVD like trick play technologies will ensure the video remains both secure and at the best possible quality, providing viewers with the ultimate viewing experience across many devices. The Widevine platform is deployed by major Internet content services and large cable, satellite and telecommunication companies launching over-the-top strategies. The solution is natively supported in nearly all major brands and types of network-connected consumer electronics including televisions, Blu-ray players, mobile devices, gaming systems and more." In related news: Widevine has announced that mgMEDIA, a Madrid-based company specializing in digital content distribution technology, has tapped it to provide adaptive streaming, virtual DVD controls and DRM for its eponymous OTT delivery platform. "We chose Widevine because of the enhanced user experience that its adaptive streaming and virtual DVD controls will offer our customers," mgMEDIA CEO, Jeronimo Macanas, said in a prepared statement. "Using Widevine's studio-approved DRM means that we will be able to securely deliver content to a wide variety of devices, including Android phones, Samsung devices, and PC's and Mac. This will help us retain our competitive edge in the rapidly growing European over-the-top distribution services market."

 

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