News Round-Up (VII): Music Choice, Cox, NDS, Ooyala

--Music Choice Rolls out "Largest HD Music Video-on-Demand Library" to Cox Customers
--NDS Bolsters its Senior Management Team for China Expansion
--Ooyala Supports Dynamic Insertion of IAB-Standard Ads for iPhone, iPad

The [itvt] editorial team is currently on the road, so we are covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. It will likely take a short while for us to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. We apologize in advance for any inconvenience to our readers.

  • Multiplatform music programmer, Music Choice, has announced the roll-out to Cox Communications Advanced TV customers of what it bills as "the largest HD music video-on-demand library on cable television." The library offers both HD and SD versions of videos from such artists as Eminem, Lady Gaga and Justin Bieber and is available at no extra charge.
  • Interactive TV and conditional access technology provider, NDS, has announced that it has expanded its senior management team in China with the appointment of three vice presidents: 1) Walter Wang, who has been named VP of new initiatives and business development and who will be tasked with overseeing NDS's Next Generation Broadcast and telco activities in Greater China; 2) Tom Zhang, who has been named VP of cable business and who will be charged with developing NDS's cable business in the region; and 3) Yvonne Wang, who has been promoted to VP of corporate development for NDS China and who NDS says will "continue to support development of opportunities throughout the region." According to the company, the new appointments "reflect the strategic importance of China to NDS," and are part of an NDS plan to "triple its investment in local people and infrastructure in China in 2010."
  • Broadband video platform provider, Ooyala, has announced that it has enhanced its HTML5 player in order to support dynamic insertion of IAB-standard ads for the iPhone and iPad. "Helping publishers grow their businesses and generate revenue from their content has always been one of Ooyala's core goals," Bismarck Lepe, Ooyala's president of products, said in a prepared statement. "Mobile devices are becoming a big percentage of total video delivery for some publishers. As a result, we felt it was important to develop a quick and easy way for them to start monetizing this mobile audience without the need for complicated SDK's and custom player development." Ooyala has also announced that it has integrated Apple's HTTP Adaptive Bitrate Streaming technology into its encoding cloud in order to enable "all publishers to enjoy the highest quality video playback on their iPhone or iPad."

 

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