News Round-Up (III): Avail-TVN, BBC Red Button,

--Avail-TVN in Deals with NewWave Communications, Toner Cable Equipment
--BBC Releases Red-Button Programming Schedule through August 13th Develops Pre-Roll Ad that Lets Viewers Click to Remotely Download Game Demo to Xbox

The [itvt] editorial team is currently on the road, so we are covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. It will likely take a short while for us to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. We apologize in advance for any inconvenience to our readers.

  • Avail-TVN, the company that was formed last year through the merger of Avail Media and TVN Entertainment, has announced that NewWave Communications will become the first multi-system cable company in the US to sign up for its full suite of services: MPEG-4 linear TV transmission services, pay-per-view channels and VOD. "Avail-TVN will provide NewWave with a full suite of managed services including licensing, marketing, royalty processing, transport, and live-to-VOD services for both linear and on-demand content packages," the company states in its press materials. "Under the terms, NewWave will have 24/7 access to Avail-TVN's online tracking and reporting tools including ADONISS and ViewTrak--which offers a customized online dashboard for tracking VOD usage, tools for linear and VOD advertising and dynamic menu management. The HD linear channel service will be provided in MPEG-4 format, allowing NewWave to maximize bandwidth efficiency immediately, while providing a transition path to an all-MPEG-4 service in the future." Avail-TVN has also announced that Toner Cable Equipment is launching a low-cost MPEG-4 linear transport solution, powered by its technology, that it says "enables cable operators to make better use of existing bandwidth. Cable operators who work with Toner Cable Equipment now have a cost-effective way to deliver more content and services to their subscribers," Avail-TVN states in its press materials, "including more than 200 SD and HD channels, conditional access, video-on-demand (VOD) and pay-per-view (PPV) programming."
  • The BBC has announced the line-up of content that will be available through its red-button interactive TV service through August 13th. The corporation has also announced the release in the UK of a free BBC News app for the Apple iPhone and iPad. The app was originally scheduled to launch in April, but its roll-out was delayed while the BBC's governing body, the BBC Trust, assessed its potential impact on the industry. The corporation says that iPhone/iPad apps for BBC Sport and the BBC iPlayer will launch soon, and that apps for Android and other smartphones will launch later this year.
  •, a New York-based distributor of independent Web shows, has developed a pre-roll ad unit that allows users to click to remotely download a game demo to their Xbox console. Advertising Age's Michael Learmonth broke the story; and's blog has more. A demo video can be seen here.


North America