News Round-Up (VI): Ocean Blue, Ooyala, Facebook, Oxygen

--Ocean Blue Announces its Booth Plans for IBC 2010
--Ooyala Launches Facebook Sharing SDK
--Oxygen Extends OxygenLive Social TV Service with OxygenLive TV

Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news stories in summary/round-up form. We anticipate that it will take a few days for us to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. We apologize for any inconvenience to our readers.

  • Bristol, UK-based digital TV software provider, Ocean Blue Software, has announced the line-up of middleware technologies it plans to demo in its booth (4.C74) at next month's IBC show in Amsterdam. According to the company, the demo's will include 1) Skype on a set-top box (the company says that it has integrated the Skype Toolkit with its Sunrise DVB stack to enable free teleconferencing on digital TV, and that a future phase of the integration will enable video calls); 2) the company's Talk@TV text-to-speech technology, which it says now has a new user interface and can be tailored to country/client-specific requirements; 3) a Freeview HD solution that includes the company's Sunrise DVB-T2 stack and its Voyager MHEG HD engine; 4) various CI+ solutions, including a software stack, a CI+ browser and sample applications; and 5) an HbbTV solution that incorporates the company's HbbTV-compliant DVB and DSM-CC components.
  • Online video platform provider, Ooyala, has announced the launch of a Facebook Sharing SDK. According to the company, the SDK "creates a framework you can use to share videos directly into Facebook, where friends can watch the video in news feeds, on wall posts, and as shared items. Not only does the SDK allow you to share individual videos," the company claims, "but it also lets you share whole channels and channel sets directly into Facebook." More information on the new SDK is available here.
  • Oxygen Media--the company behind Oxygen, a US cable channel that targets a female demographic--has announced the launch of OxygenLive TV, an extension of its OxygenLive service (note: the latter, which is designed to add a two-screen social/interactive TV component to the channel's programming and which launched last December, allows viewers to chat live, post comments to Facebook and Twitter, take part in polls, and read other fans' posts and tweets during the channel's shows, with the live chats being hosted by Oxygen editors, guest bloggers and the shows' stars). According to the company, OxygenLive TV "extends the success with to the TV screen" and sees it "aggregat[ing] comments from talent & superfans from the social networking sites Facebook and Twitter, along with those posted on, and post[ing] them on-air during the episode...During the televised social experience on OxygenLive TV," Oxygen's press materials continue, "fans watching the 'Bad Girls Club Miami' can view on screen what cast members and superfans are saying about the drama as it plays out in real time. Superfans will be chosen as participants of OxygenLive TV and will have their avatar (photo) posted on the screen along with their comments via Facebook and Twitter. Oxygen moderator comments will be identified with an 'O' icon and 'Bad Girls' will be identified with a 'Devil Heart' icon. Elements of OxygenLive TV also include: an image cloud, identifying what the cast and content viewers are responding to most; viewer polls; [and] editorial comments from Oxygen teasing upcoming scenes and OxygenLive TV elements." Oxygen says that it has also relaunched "with a new look and new features to further engage and connect users to their social networks," and that it has launched a full episode player on the site and on affiliate sites. In addition, it says that it is developing an OxygenLive app for smartphones that will offer live and on-demand video and photos; and that, starting August 17th, OxygenLive will allow viewers to "record and post comments right from the social dashboard via the voice annotation and comment utility, Blurts, powered by"


North America