News Round-Up (I): 3view, MaxLinear, Hulu (ASq), AT&T U-verse TV

--3view, MaxLinear Launch Hybrid IPTV/DVB-T2 HD DVR for the UK Market
--Multiple Web Video Sites to Launch Hulu-Developed Choose-Your-Own-Ad Format, ASq
--AT&T's New U-verse Mobile App Lets Customers Download Shows to iPhone

Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news stories in summary/round-up form. We anticipate that it will take a few days for us to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. We apologize for any inconvenience to our readers.

  • Set-top box company, 3view, and MaxLinear, a provider of integrated RF and mixed-signal integrated circuits, have announced that they have teamed to develop a hybrid IPTV/DVB-T2 HD set-top box with DVR functionality that will be targeted at the UK market. "The 3view HD Digital TV Recorder includes a 500GB hard drive, dual MxL5007T DVB-T2 broadcast tuners and broadband connectivity," the companies state in their press materials. "The receiver enables consumers to view and record a wide variety of free content in the UK, including 50+ TV channels, all free-to-air HD channels, YouTube videos, and other Internet protocol TV (IPTV) content. The integrated Sky Player and BBC iPlayer allow users to 'catch up' on previously broadcasted TV shows on these two networks. In addition, the receiver provides a simple user interface to view personal photos and home videos, stream digital music, and interact with friends and family through Twitter, Facebook and other social networking sites." The new box is priced at £299 and is slated to begin shipping this month.
  • Bloomberg has published a report on ASq, a new, Hulu-developed ad format which, starting next month, will allow users of various Web sites, including,,,, and, to choose the ads that are played in video clips they view online. According to a study by Publicis Groupe's Vivaki arm, viewers are twice as likely to click on an ad when they are allowed to choose that ad themselves.
  • AT&T has announced the launch in the App Store of a new "U-verse Mobile" iPhone app for its Microsoft Mediaroom-powered IPTV service, U-verse TV (note: the company says it will also offer a version of the app for BlackBerry Torch phones, as soon as the latter go on sale this Thursday). "The U-verse Mobile app gives U-verse subscribers the ability to download and watch popular TV content on their iPhone so they can take their U-verse TV experience with them, wherever they go," the company states in its press materials. "AT&T is the first TV provider to offer an integrated mobile app that allows you to both manage your DVR and download and watch select shows...U-verse Mobile replaces the popular Mobile Remote Access for iPhone app and incorporates the ability to browse the U-verse TV program guide, view program descriptions, schedule and manage your DVR recordings, while adding the ability to download available episodes over any WiFi connection, and watch them in full-screen mode on your iPhone from anywhere. U-verse TV customers already enjoy the flexibility of remote DVR management. More than 100,000 U-verse TV customers use the Web and Mobile Remote Access apps every month." According to AT&T, all U-verse TV customers can use the new app to manage their DVR remotely, but the ability to download and watch content is available only to customers who subscribe to U-verse TV's U300 package or higher. The company says that users of the app can browse or search an extensive library of downloadable shows. A demo video of U-verse Mobile is embedded above.


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