News Round-Up

--CIMM Announces Plans for Cross-Platform Media Measurement Research Project
--MRC, NCC, MVPD's Collaborate on Guidelines for Creating Consistent Digital Video Viewership Data
--Sam's Club to Deploy WiFi to Facilitate In-Store Demo's of Connected TV Sets

Here are some other interactive TV-related stories we didn't have room for in this issue:

  • The Coalition for Innovative Media Measurement (CIMM)--a group that is backed by a number of TV programmers, media agencies and advertisers (its members are AT&T, Belo, CBS, Carat USA, Comcast, ConAgra, Discovery Communications, Gannett, GroupM, Hearst, Interpublic Group's Mediabrands, Microsoft, NBC Universal, News Corp., Omnicom Media Group, P&G, PepsiCo, Starcom MediaVest Group Worldwide, Time Warner, Unilever, Viacom and The Walt Disney Company) and that bills itself as promoting innovation in audience measurement for TV and cross-platform video--has announced plans for a six-month research project that will see it gathering and analyzing data from 1,000 US consumers across a range of media, including TV, radio, mobile, online and print. The project will be based on the TouchPoints service that was developed by the UK's Institute of Practitioners in Advertising. Multichannel News's Todd Spangler has more.
  • The Media Rating Council (MRC), NCC Media and a coalition of cable, satellite and telco operators have announced that they are collaborating on developing new guidelines for the creation of consistent digital video viewership data. "The objective of this initiative is to foster consistency and enable accumulation of this data across MVPD's [i.e. multichannel video programming distributors] for the industry," the companies and organizations behind the initiative state in their press materials. "As the source of digital viewership data, the focus of the MVPD's is on the fundamental elements of the data, rather than derived audience metrics. Participants are collaborating to develop best practices surrounding terms, definitions and calculations for accumulating digital viewership data. The guidelines will include specific recommendations for data processing procedures, which will cover data-capture, editing and reporting as well as guidance for privacy and security safeguards and appropriate consumer notice and communication."
  • Wal-Mart-owned discount retailer, Sam's Club, has announced plans to deploy WiFi service from AT&T in all its US locations by November. "AT&T will provide WiFi to Sam's Club, which will allow its members greater use of their WiFi enabled smartphones while shopping and enable associates to demo new IPTV's (Internet TV's) as well as other Internet-connected devices in real time," the company states in its press materials. "Members may view their favorite Web application such as Facebook, Pandora or Vudu on large-screen TV's to better understand how it would appear at home."


North America