ADB to Power MHP-Based HD Interactive TV for Indonesian Pay-TV Operator, First Media

Geneva-based set-top box/digital TV technology provider, Advanced Digital Broadcast (ADB), said Tuesday that Indonesian pay-TV operator, First Media, will use its products and solutions to deploy what it bills as Indonesia's first HD pay-TV service. The deal is ADB's first in the Indonesian market. According to the company, its technologies will enable First Media customers to access a range of advanced services, including interactive TV and VOD, in addition to HDTV.

According to ADB, the set-top boxes that it is delivering to First Media under the deal are all pre-integrated with Carbo, ADB's HD user interface, which the company claims offers intuitive and rapid navigation. With Carbo, the company claims, viewers can enjoy "super-fast" channel change, enabled by clear and simple menus that are easy to read from the sofa. ADB says that it has also replaced traditional multi-layer menus with a "simple carousel of icons," in order to enhance the user experience. The boxes ADB is supplying to First Media are also packaged with MHP middleware, which ADB points out 1) prevents operators from being "locked in" to a specific vendor if they want to add new applications to their software stack; and 2) is a Java- and HTML-based language and is thus accessible to millions of developers, allowing for a rapid and cost-effective development. "We're glad to work with First Media, our first customer in Indonesia, which is a market with high potential," Maurice Liu, ADB's VP of sales for the Asia Pacific region, said in a prepared statement. "With this collaboration, ADB will become the first provider of high-definition interactive pay-TV devices in Indonesia, and we are looking forward to the high-quality and innovative HD services that First Media will roll out."