Time Warner Cable Developing iPad Application

Time Warner Cable iPad App Prototype (part 1 of 4)

In a posting on its corporate blog by its digital communications director, Jeff Simmermon, Time Warner Cable announced Tuesday that it is developing an iPad application that will serve as an EPG and a remote control/DVR scheduler, and eventually as a platform for social/interactive TV, personalization features, and "TV Everywhere" services. According to Simmermon's posting, the app is currently a "working prototype."

The blog posting also contains links to a series of four YouTube videos, in which Simmermon; Time Warner Cable CEO, Glenn Britt; the company's CTO, Mike LaJoie; and its VP of Web services, Jason Gaedtke, discuss the prototype app and how it fits into the MSO's long-term multiscreen strategy. Among other things, Gaedtke states that Time Warner Cable is interesting in publishing its Web services API's to its partners, in order to "enable and unlock third-party innovation"; and LaJoie adds that "the ability to innovate on...third-party devices is actually much more robust than what we can do on our legacy infrastructure." The videos are embedded above and below.

Time Warner Cable's new iPad app is the latest in a series of such apps that have been announced by US pay-TV providers this year: At the NCTA Cable Show, Comcast demo'd its Xfinity Remote app for the iPad and other IP-enabled devices (see the article published on itvt.com, May 12th); during Cablevision's most recent earnings conference call, the company's COO, Tom Rutledge, revealed that it is developing IP video applications that will allow customers to view its programming on the iPad, smartphones and other connected devices, and that will also allow customers to navigate through content on their TV sets (see the article published on itvt.com, August 9th); and last week DISH Network announced the launch of an iPad version of the DISH Remote Access app (see the article published on itvt.com, August 9th).

Region: 
North America