New Interview on Showtime's Award-Winning EBIF App, "Showtime Sports Interactive," New iTV Doctor Column on Pioneering Interactive TV Service, QUBE

[itvt] has just published an AUDIO INTERVIEW with David Preisman, VP of interactive television at Showtime Networks, and Geoff Katz, co-governor of the Academy of Television Arts & Sciences Interactive Media Peer Group, in which they discuss Showtime's high-definition EBIF-based "Showtime Sports Interactive" application. The Academy will honor the app with an Engineering Plaque--an award that celebrates "those achievements that exhibit a high level of engineering and are important to the progress of the industry"--at the 62nd Primetime Emmy Engineering Awards later this month.

The app--which is designed to enhance Showtime's coverage of boxing and mixed martial arts events, and which to date has been offered exclusively on Verizon's FiOS TV platform--allows viewers to use their remote controls to pull up fighter statistics, records, bios and quotes; take part in interactive polls; and test their knowledge in a trivia game. It was built by Ensequence (see the article published on, May 5th) and is powered by Softel's MediaSphere ITV playout platform (see the article published on, March 24th).

In the course of the interview, Preisman and Katz discuss how Showtime, Verizon, Ensequence and Softel worked together to realize the app; describe in detail the user experience of the app and the technological ecosystem that makes it possible (including the significant engineering achievements that led to the app being awarded the Engineering Plaque); outline plans for future distribution of the app; share thoughts on the future of EBIF and on the Academy's view of interactive TV; and much more.

We have also just published the latest in a new series of columns, collectively entitled PERSPECTIVE, from the iTV Doctor, Rick Howe. The series explores ground-breaking interactive TV efforts, and the impact those deployments still have on interactive television today. THIS WEEK'S COLUMN focuses on the seminal interactive TV service, QUBE--described by Howe as "the granddaddy of interactive television"--which launched in Columbus, Ohio back in 1977. The column includes some recollections from an original customer and fan of QUBE, [itvt] founder, Tracy Swedlow.

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