Jivox's Interactive Video Ads Reach around 51.5% of US Internet Population, According to comScore

--Facebook Becomes Number-Three Online Video Property

Interactive broadband video advertising technology provider, Jivox (note: for an overview of the interactive advertising formats offered by the company, including formats that integrate social media, see the article published on itvt.com, January 20th), said Monday that its video ad network now reaches over 110 million unique visitors--or about 51.5% of the total US Internet population--according to comScore's latest monthly Video Metrix Report, which lists Jivox's ad network as one of the top-50 video publisher/network properties.

According to Jivox, its video ad network includes premium Web sites devoted to news, entertainment, business, technology, sports, finance, gaming, shopping, travel, men, women, local and more. "Thanks to Jivox's fast growing premium video ad network and interactive video advertising technology, paired with advanced targeting, optimization and campaign tracking, Jivox provides an unparalleled video advertising solution in the market today," Jivox CEO, Diaz Nesamoney, said in a prepared statement. "The end result is a better-informed, more engaged customer, improved ad performance and ultimately higher ROI on online video ad campaigns."

More information on comScore's latest Video Metrix report (which covers the month of July) can be found here. Among the report's other significant findings:

  • Facebook (46.6 million unique viewers) is now the number-three online video property after Google's (143.2 million) and Yahoo!'s (55.1 million) sites.
  • While Hulu (which, according to an article in the New York Times, is considering an IPO this fall) is the number-10 online video property overall on comScore's list (note: until comScore recently changed its methodology to separate viewing of video advertising from viewing of video content, Hulu consistently achieved the number-two position in the Video Metrix Report), its viewer engagement score (158 minutes per viewer) is second only to that of Google's sites (283 minutes per viewer).
  • Hulu generated the highest number of video ad impressions (783 million), followed by Tremor Media's (452 million), and BrightRoll's (248 million) video ad networks. Video ads reached 27% of the total US population an average of 44.5 times during the month; and Tremor Media's ad network delivered the highest frequency of video ads to its viewers, with an average of 19 over the course of the month.
  • 84.9% of the total US Internet audience viewed online video.
  • The duration of the average online video was 4.8 minutes, while that of the average online video ad was 0.4 minutes.
  • Video ads accounted for 9.8% of all videos viewed and 0.9% of all minutes spent viewing video online.
  • The top video ad networks in terms of their potential reach among the total US population were ScanScout (40.5%), BrightRoll (39.4%) and Break Media (38.7%)


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