News Round-Up

--Comcast's Annual TV Pulse Survey Shows Significant Increase in Time-Shifted Viewing
--Gary Traver Steps Down as COO of Comcast Media Center
--GetGlue Launches Android Version of its Social TV Service, New Mobile Site, New "Stickers"
--"Heroes" Creator, Tim Kring, and Nokia Claim Success for "Conspiracy for Good"
--Mixed Martial Arts Promoter, Strikeforce, Taps Ooyala to Power its Online Video

Here are some other interactive TV-related stories we didn't have room for in this issue:

  • Comcast on Tuesday unveiled the findings of its second annual TV Pulse Survey, an independent nationwide survey that was conducted by International Communications Research. Among other things, the study found that US consumers' usage of time-shifting technology--including VOD, DVR's and online video--has risen over 60% from just a year ago and over 80% from three years ago. "Time-shifting has hit the mainstream and is changing the way people watch TV," Diana Kerekes, Comcast's VP of entertainment services, said in a prepared statement. "The results of our TV Pulse Survey underscore more consumers are watching their favorite shows when and how they want to watch them."
  • Gary Traver has stepped down as SVP and COO of Comcast Media Center in what Comcast described as a mutually agreed upon decision. Light Reading Cable's Jeff Baumgartner has more.
  • Social TV company, GetGlue (competitors include Clicker Social, Miso, Philo, Tunerfish and TV.com Relay), has announced the launch of an Android version of its service, a basic mobile Web site, and new stickers (typically referred to as "badges" or "awards" by other companies in the space) from Revision3, HBO, Showtime, Barnes & Noble, Universal, Thrillist, FEARnet and TV Squad.
  • Earlier this summer (see the article published on itvt.com, June 25th), [itvt] reported that "Heroes" creator, Tim Kring, had teamed with Nokia and The Opportunity Management Company on a transmedia entertainment project called Conspiracy For Good (CFG) which is billed as "an inaugural movement that blends online and real-world tasks to effect social change through audience participation," and as "combin[ing] Kring's original storytelling (http://www.conspiracyforgood/about) and Nokia's Ovi platform (http://www.ovi.com) to create a dramatic, fictional experience using interactive theater, mobile and alternate reality gaming (ARG), music and physical participation to do good in the world." According to an announcement from Kring and Nokia, the project concluded earlier this month "with more than half a million downloads of CFG casual games and apps from Nokia's Ovi Store, over 4,000 dedicated members joining the global movement online, enthusiastic attendance at the four live events in London, and huge support recorded from partner charities...Partnerships with charities for CFG were uniquely interwoven into the narrative, taking actual roles within the story and creating a new way to reach potential supporters of their respective causes," the announcement continues. "The new approach created unprecedented interaction with the CFG communities and will result in 50 scholarships being provided for young women in Africa as well as the establishment of five children's libraries in Zambia in association with Room to Read. These libraries will be stocked with more than 10,000 donated books in association with the Pearson Foundation. These highlights join many other worthy causes that were supported by the CFG movement."
  • Online video platform provider, Ooyala, has announced that mixed martial arts (MMA) promoter, Strikeforce, has tapped it to power live and on-demand video on its Web site.

 

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