6rounds Rebrands as Rounds, Extends its Video Chat Platform to Facebook

Facebook Video Chat - Rounds

--Platform Lets Users Video-Chat while Watching YouTube Videos, Playing Real-Time Games, and More

6rounds--a Tel Aviv-based company which offers a real-time interactive video chat platform that allows users to video-chat while watching video, playing games and otherwise using online media in real time (note: the company, which was founded in 2008, has so far raised $2 million in venture capital from Rhodium and Startup Factory)--said Tuesday that it has rebranded itself as Rounds and that it has launched a version of its platform, called Video Chat Rounds, for Facebook.

Rounds--which observes that interest in video chat has risen recently due to technology advancements ("laptops, netbooks, mobile phones and desktop computers coming with webcams built in") and psychological shifts ("the increasing level of comfort for sharing experiences online with a large social graph")--claims that its approach to the space is differentiated in the marketplace by "its focus on genuinely replicating a real-life conversation." The company says that "hundreds of thousands" of people are now using its platform to video-chat while watching YouTube videos, sharing photos, listening to music and taking snapshots of themselves. "We're trying to bridge the offline and online worlds, through a fun, real-time, collaborative environment," Rounds co-founder and CEO, Dany Fishel, said in a prepared statement. "It's not just about seeing the person you're talking to--people want to share the experience of being online together, show each other cool videos, play games and feel close to one another. This is what we are focused on at Rounds--tapping into the emotional aspect of an in-person conversation and trying to replicate that online."

According to Rounds, its new Facebook application will allow end-users to: enjoy high-quality video chats with no download requirements; take snapshots of themselves and share them on Facebook; jointly browse Facebook's profiles and photos; watch YouTube videos together; play real-time multi-user social games; collaborate on virtual whiteboards; co-browse with Google Maps; and "dare each other in online Truth or Dare."

A demo video of Rounds' video-chat service is embedded above.