Capablue Teams with Brightcove, TV Genius on Customizable Video Platform for Connected TV's

--Scottish Broadcaster STV Said to Be Close to Deal to Deploy the Platform

UK-based Web-TV convergence agency, Capablue (note: the company previously worked on the BBC iPlayer and on Project Kangaroo, the now-defunct project that subsequently became the technological core of broadcast transmission company Arqiva's new broadband VOD service, SeeSaw), says that it has partnered with online video platform provider, Brightcove, and TV search and recommendations specialist, TV Genius, to implement "Connected," an offering that it bills as a fully customizable portal platform, designed for the rapid development and deployment of VOD and live-streaming services to connected TV's and other OTT devices. Scottish terrestrial broadcaster, STV, is close to signing a deal to deploy Connected, according to a report in the UK broadcast-industry trade publication, Broadcast.

According to Capablue, Connected will provide content owners with a simple, managed solution for quickly launching a VOD service with "the best-in-class, user-centric content discovery and delivery solutions." The company says that it is working with Brightcove and TV Genius to integrate Connected with their video and recommendation and personalization platforms, and that the offering will be ready in time for a launch at the IBC show in Amsterdam next month. "The demand for VOD solutions on multiple platforms is increasing, but the problem has always been one of cost and time," Capablue managing director, Tom Cape, said in a prepared statement. "Companies have to build their systems, which is a long and painful process. Connected has been developed as the solution to this problem. It simply integrates with a user's own platform and it's ready to go. We are delighted to be working in partnership with Brightcove and TV Genius. Their expertise in online video, EPG's and search across multiple platforms will ensure that Connected will be a seamless solution for content owners and distributors."

Capablue promises that the Connected platform will allow rapid, cost-effective implementation of custom VOD sites which will incorporate an interface that is easy to use and navigate and that will thus drive increased content consumption. Viewers will be able to personalize sites that are powered by the platform in accordance with their personal preferences, the company claims, while clients will be able to monetize Connected-powered sites through a combination of advertising and micropayments for transactional and subscription VOD.

The company also claims that Connected will be able to support all UK and mainland European connected-TV platforms and standards, including Samsung, Sony, Yahoo!, Project Canvas and HbbTV, and that it will additionally support the more established mobile and PC site solutions. "With on-demand viewing on the rise, and with a whole range of devices now available on which to consume video content, consumers are increasingly demanding more personalized services that are relevant to them," TV Genius CEO, Tom Weiss, said in a prepared statement. "Our Content Discovery Platform enables viewers to search for video on any device, as well as receive intelligent recommendations that enable them to discover programming that is genuinely relevant to their viewing habits or interests. We're pleased to be part of this exciting deployment with Capablue to help give viewers access to the content they want to watch, on any device."