Disney to Offer Free Preview of its Disney Family Movies Subscription VOD Service

--Fox to Offer Primetime Shows on Cox's MyPrimetime VOD Platform

Disney-ABC Domestic Television said Monday that its subscription VOD (SVOD) service, Disney Family Movies, has partnered with Comcast, Charter, Cox, AT&T U-verse, Suddenlink, Verizon FiOS TV and various operators that are affiliates of VOD content distributor, Avail-TVN, to offer a free preview from Thursday, September 2nd through Monday, September 6th.

The free preview, which will be hosted by Phylicia Rashad, will offer a range of classic and contemporary Disney movies, including "Pocahontas," "Muppet Treasure Island," "A Bug's Life," and "Monster Truck Mater" (note: the latter two titles are Disney-Pixar productions), Disney said.

In other VOD news: Fox Broadcasting Company will this week begin offering current-season episodes of shows such as "Glee," "The Simpsons," "Fringe," "Family Guy" and "The Cleveland Show," on Cox Communications' MyPrimetime VOD service, according to an article by R. Thomas Umstead in Broadcasting & Cable. "With the addition of Fox programming to our MyPrimetime lineup, Cox continues to offer the highest value broadcast television shows on a time-shifted basis without the need for a DVR and with no additional cost to our Advanced TV customers," Bob Wilson, Cox's SVP of programming, said in a prepared statement. "MyPrimetime is the best VOD model for consumers and networks."

The launch of Fox primetime programming on MyPrimetime--which has now launched in most of Cox's markets--represents the first time the broadcaster has offered such programming on a cable VOD service (note: it does, however, offer it on Hulu and through Apple's iTunes Store). MyPrimetime makes available episodes of primetime series from ABC, NBC, Cartoon Network, FX, TBS, AMC, USA Network, Travel Channel, TNT, A&E and other programmers free-of-charge, within 12 hours of their linear broadcast. It also gives participating programmers the option of disabling fast-forwarding on their programs, in order to ensure that viewers watch the commercials associated with those programs. According to Multichannel News's Umstead, it is "unclear" whether Fox plans to take advantage of this option.

Region: 
North America