DISH Network to Launch "TV Everywhere" Service, DishOnline

The New York Times's Brian Stelter reported Monday that satellite-TV operator, DISH Network, will today launch its implementation of the "TV Everywhere" distribution model, which is called DishOnline and located on a dedicated Web site, DishOnline.com (note: the "TV Everywhere" distribution model--which was originally championed by Time Warner chairman and CEO, Jeff Bewkes--seeks, via authentication technology, to make programming that pay-TV customers have already paid for through their cable, satellite or IPTV subscriptions available to those customers on multiple Web sites and platforms, and thus aims to head off the threat posed to pay-TV services by the increasing availability of over-the-top programming). The service has been available in public beta for some time now. "People are shifting where they watch video, and I want to shift with them," Dave Shull, DISH's SVP of programming, told the New York Times.

According to the DishOnline Web site, the service, which is powered by content protection and video optimization technologies from Widevine and by authentication technology that was developed in-house, will feature both free programming and, of course, programming that will be available only to authenticated DISH customers (note: which network programming will be available to any visitor and which will be available exclusively to authenticated subscribers is listed here). It will also feature a range of free and rental movies. In an interview with Multichannel News's Todd Spangler, DISH's VP of online content development and strategy, Bruce Eisen, stated that the service will offer a total of 150,000 pieces of video content--including clips, full episodes and movies--at launch, and that about half of those pieces of video will be available to any visitor to DishOnline. "It's a customer-acquisition tool," Eisen stated. "I'm hoping Cablevision and Comcast customers come to the site and say, 'Look at all this other great stuff DISH offers.'"

The DishOnline site will also serve as a portal for viewing place-shifted live and recorded programming (for DISH customers equipped with the company's ViP 922 SlingLoaded DVR, which features technology from DISH's corporate cousin, Sling Media), and for remotely browsing programming listings and managing one's DISH Network DVR.

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