French Interactive TV Technology Company, HTTV, Launches DSM-CC Object Carousel for HbbTV

French interactive TV technology and services provider, HTTV, contacted [itvt] Tuesday to let us know that it has launched a new DSM-CC Object Carousel solution, called PrimeStream HbbTV. As its name suggests, the new solution is designed for the HbbTV standard, which was recently approved by European standards agency, ETSI (see the article published on, July 5th). HbbTV--short for "Hybrid Broadcast Broadband TV"--is a pan-European initiative that was launched in August, 2009 and that describes its goal as "harmonizing the broadcast and broadband delivery of entertainment services to the end-consumer through connected TV's and set-top boxes" (note: according to the consortium behind it, the HbbTV standard is based on elements of existing specs, including OIPF, CEA, DVB and W3C specs; the consortium's founding members are ANT software, the EBU, France Televisions, Germany's Institut fuer Rundfunktechnik, OpenTV, Philips, Samsung, SES Astra, Sony and TF1).

According to HTTV, French broadcast transmission network operator, TDF, is the first customer to sign up for the new PrimeStream HbbTV solution. The company says that PrimeStream HbbTV is the first data streaming solution for the HbbTV standard to be commercially deployed, and that it is "dedicated to the broadcast of applications (DSM-CC Object Carousel) both for broadcast and broadband signalization." It is based on HTTV's PrimeStream iTV solution, which the company bills as "a robust, cost-effective DVB data streamer and real-time multiplexer for all types of interactive applications" and as a "highly competitive headend solution for operators seeking to enhance their services by means of interactive content and services" (note: according to HTTV, PrimeStream iTV is available for all interactive TV formats, including, for example, OpenTV and GEM/MHP, as well as HbbTV; and is used by such customers as Videocon, ERT, Digiturk, NTV+ and Etisalat). It supports both static and real-time updates and numerous file types from a range of media sources, the company says.


HTTV plans to demo PrimeStream HbbTV in its booth (B71, Hall 4) at the IBC in Amsterdam next month. It also plans to demo PrimeMosaic HD, which it bills as an end-to-end, fully customizable video mosaic solution that "offers the headend video builder, the iTV HD application and the authoring to allow operators to do real time customization"; a user interface for hybrid set-top boxes; an end-to-end push-VOD solution; and various headend technologies.