New iTV Doctor Column on Verizon FiOS TV's Companion Device (iPad/Tablet/Smart Phone) Strategy

[itvt] has just published the LATEST EDITION of Rick Howe's regular column, "The iTV Doctor Is In!" In this edition, Rachelle Zoffer, director of content strategy and acquisition at Verizon FiOS TV, and Maitreyi Krishnaswamy, the company's director of interactive video services product management, discuss Verizon FiOS TV's companion device (tablet/smart phone) strategy--which generated some buzz last week when the company demo'd a new app that brings live TV to the Apple iPad (see the article published on itvt.com, August 19th).

Region: 
North America