ActiveVideo to Showcase Delivery of Two-Way VOD and Interactive TV over One-Way Networks at IBC

Cloud-based interactive TV specialist, ActiveVideo Networks, has unveiled its exhibit plans for its booth (3.B20) at the IBC in Amsterdam (September 9th-14th). According to the company--which says that its technology is now available in 5 million homes--its presence at the show will revolve around "two-way services that can immediately transform legacy one-way cable networks," and will be designed to demonstrate how its flagship CloudTV platform can use processing within the network to enable operators and service providers to offer differentiating interactive and on-demand services, without incurring the cost and service disruption of customer equipment and network upgrades.

ActiveVideo Networks says that its IBC demos will showcase the ability to:

  • Use communications from customers' existing smartphones (including the iPhone) and other Web-connected devices to the CloudTV platform, in order to enable true, real-time interactive and on-demand services over one-way cable plant.
  • Provide a uniform experience across any combination of one- and two-way plant and set-top boxes, CI+ televisions and Web-connected devices.
  • Utilize the company's iPhone Remote Control app to enable gesture-based interactivity, improved keyboarding and navigation, significantly improved search and discovery, and the ability to upload photos and intuitively control displays on the TV.

ActiveVideo bills its CloudTV platform as utilizing existing VOD infrastructure or broadband connections to increase subscriber value for cable operators and programmers. The platform uses existing Web content development technologies, the company says, to enable operators, traditional and Web programmers, and advertisers to write rich interactive content once, that can then be delivered uniformly to any digital set-top box, CI+-enabled TV set, or connected CE device. "The cost and time of upgrading networks and set-top devices are major impediments to the migration to such advanced services as VOD and interactive TV, Ronald Brockmann, ActiveVideo's managing director for Europe, said in a prepared statement. "By providing solutions that deliver superior, next-generation experiences on existing networks and devices, we can enable operators and service providers to move quickly to gain competitive edges in these new market areas."