New Interview on Alticast's New Interactive TV Social Media Platform, AltiConnect

--Platform Lets Viewers Interact with Sponsored Facebook, Twitter and Foursquare Campaigns

[itvt] has just published an INTERVIEW with Chris Ulmer, director of application solutions at interactive TV software specialist, Alticast (note: the company's areas of expertise include DVB-MHP, OCAP/tru2way, EBIF, IPTV and mobile TV), and Anne Dirkse, Alticast's director of technical services, application solutions.

Ulmer and Dirkse provide a detailed overview of Alticast's new interactive social media platform, AltiConnect, which allows pay-TV subscribers to interact with sponsored Facebook, Twitter and Foursquare campaigns from their TV set, and which was unveiled at the CableLabs Summer Conference Innovation Showcase earlier this month (see the article published on itvt.com, August 18th).

Alticast bills AltiConnect as enabling programmers to "provide an interactive social media experience that maintains the viewer's focus on watching television"; as enabling operators "not only to measure subscriber participation and monetize success, but also to measure the campaign's success within social networks"; and as including "lightweight EBIF and OCAP application templates as well as Web-based campaign management and measurement tools that implement the CableLabs SaFI specifications."

Region: 
North America