News Round-Up (III): Miso, History Channel,, Panasonic, Ubisoft

--Miso in Social TV Partnership with History Channel UK to Launch Cloud-Based Interactivity Suite at IBC
--Panasonic Demo's Connected-TV App for 3D VOD, Forms 3D Connected-TV Partnership with Ubisoft

Due to the large volume of interactive TV-related news generated over the past few days by the IFA and the run-up to the IBC, we are covering stories in this issue in round-up format. We anticipate that it will take a couple of days for us to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. Our regular news coverage will return shortly.

  • Miso, a social TV service which is operated by Bazaar Labs and whose backers include Google Ventures (see the article published on, June 2nd), has secured its first international partnership. The company is working with History Channel UK on a promotion in which viewers of the show, "Ice Road Truckers," will be able to check in via Miso's Web site or smartphone apps, in order to unlock badges and be entered into a drawing for a Sony PlayStation 3. "Miso allows us to connect with fans of 'Ice Road Truckers' through a new engagement channel, and right at the moment they are watching on TV," History Channel UK digital marketing manager, Kiera Doherty, said in a prepared statement. "We're excited to be the first international network partner to work with Miso."
  • Norwegian interactive TV software company,, has announced that it will launch its cloud-based Interactivity Suite (IS) at the IBC. The company bills the new solution as "the first-ever interactivity toolkit that enables the user to work across any mass media platform (including Facebook, mobile, broadcast, and digital signage) without writing a line of code...Today broadcasters of all sizes are experimenting with integrating viewer-generated content like Twitter feeds, Facebook posts, and SMS messages into the broadcast infrastructure," the company states in its press materials. "Benefits for audience and broadcaster include faster access to information as well as a sense of mutual engagement. Until now, though, broadcasters seeking these advantages had to write custom applications and integrations, an expensive, time-consuming, and potentially error-prone proposition. IS takes all the functionality of a long line of reliable services, including viewer polls, votes, chat, Twitter-to-screen, and Facebook-to-screen, and bundles them into one package that runs in the cloud. By connecting with more than 70 industry-standard protocols, including social site API's and broadcast commands, IS gives users everything they need to build, deploy, and maintain interactive services across multiple platforms. is the award-winning developer of an innovative and advanced interactive platform that modifies broadcast playout, digital screen applications, or any other display type based on user-submitted content or other data sources. With cloud-based IS, the company for the first time enables broadcasters of all sizes to reap the benefits of interactivity and social media without having to make fundamental infrastructure changes, software installations, or a huge investment."
  • At the IFA in Berlin, Panasonic has been demo'ing an application for its Viera Cast connected-TV platform that would allow consumers to access 3D movies directly from their TV sets. According to the company, the app will provide access to around 2,000 3D movies, which will be offered by AceTrax, a Panasonic-backed OTT/broadband VOD provider. The Daily Telegraph has more. Panasonic has also announced that it is partnering with Ubisoft to develop new 3D games and related television applications for its connected-TV platform. The first game to be offered on the platform as a result of the collaboration will be "Shaun White Skateboarding," which is slated to be available in time for the holiday season.


North America