Dreampark Provides Frontend TV Middleware Solution to Finland's Maxisat

--Solution Billed as Letting Operators Deploy Advanced UI, without Swapping out Existing Infrastructure
--Dreampark Reveals Exhibit Plans for IBC

Swedish middleware (cable, terrestrial, IPTV) provider, Dreampark, said Wednesday that it has supplied a frontend middleware solution to Finnish pay-TV operator, Maxisat. According to the company, Maxisat is the first Finnish operator to offer TV and OTT services using a scalable vector graphics (SVG) client, allowing for high-definition user interfaces. The frontend solution delivered by Dreampark is based on the company's Dreamgallery Next Generation platform which is based on SVG and which it says allows operators to deploy a "cutting-edge" user interface without a complicated and costly change-out of their entire TV infrastructure.

According to Dreampark, the frontend solution includes a TV portal and the Dreamgallery Portal Generator, a WYSIWYG editor used for administering the TV portal. The Dreamgallery frontend solution has been integrated with Maxisat's existing backend, Dreampark says. "Maxisat will offer TV and OTT services and our partnership with Dreampark has allowed us to quickly move to the market-leading Dreamgallery solution based on SVG and still keep our existing backend," Maxisat development manager, JP Hela-Aro, said in a prepared statement. "This frontend approach is cost-efficient and time-saving since all existing integrations done with our backend system could be kept untouched." Added Dreampark CEO, Per Skyttvall: "This contract showcases Dreampark's position as the leading TV middleware provider in Europe. We are proud that Maxisat has chosen Dreampark, proving that the frontend approach is a good way forward for operators already having a TV system in place. This allows operators to deploy a cutting-edge user interface while maintaining the existing infrastructure. We are very pleased to have been awarded this contract and look forward to working closely with Maxisat to ensure its success in the TV space."

In other Dreampark news: The company has announced its exhibit plans for the IBC (4.A75). It says it will:

  • Showcase the newest release of its Dreamgallery Portal Generator, which it bills as "bring[ing] the Dreamgallery WYSIWYG user interface to a new level," by allowing operators to add new interactive TV services and see changes take effect in real time.
  • Evangelize its strategies for extending the TV browsing experience beyond the set-top box by utilizing such devices as the iPad and iPhone. According to the company, applications on those devices will communicate with its Dreamgallery middleware in order to retrieve movie catalogs or EPG data for subscribers: one family member will be able to browse a movie store on the iPad, the company says, while the rest of the family is watching TV. The company claims that such a service will increase usage of pay-TV services on devices other than the set-top and can be branded for each operator.
  • Demonstrate how Dreamgallery is maximizing operator flexibility, without compromising on speed, by taking advantage of open standards such as HTML and SVG. By combining its Portal Generator with the SDK that is provided with Dreamgallery, the company says, operators may extend and adapt services to their specific needs, including customization and regionalization of the user interface.
  • Showcase its HD user interface, which it says offers "great client performance, including applications such as poster views and cover flows similar to that of iPhone applications." According to the company, its Dreamgallery Next Generation middleware introduces a dynamic application framework that will allow for "outstanding GUI opportunities and performance for HD graphics."

Dreampark claims that operators launching new services, such as OTT, have found that traditional middleware systems are "static" and lack flexibility, making it hard for them to offer the same look-and-feel across all their content offerings. As one of the few independent middleware providers left on the market, the company says, it is able to offer operators a choice of best-of-breed solutions to complement their offering: according to the company, its operator customers can freely select from a wide range of set-top boxes, video servers and CA/DRM systems, as Dreamgallery is pre-integrated with several proven ecosystems.