News Round-Up (IX): Rentrak, Right Network, Rovi, SecureMedia, Inview

--Rentrak in Measurement Deal with New VOD Network
--Rovi Launches Cloud-Based Ad Platform for Connected Devices, Doubles Number of European Content Partners for TotalGuide
--SecureMedia, Inview Launch NEELiX Interactive TV Platform for Connected-TV Devices

Due to the huge volume of interactive TV-related news generated over the past few days by the IBC, we are covering stories in this issue in round-up format. We anticipate that it will take a couple of days for us to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. Our regular news coverage will return shortly.

  • Multiscreen media measurement and research company, Rentrak, has announced that it has signed a contract to provide usage data to newly formed VOD network, Right Network.
  • Rovi has announced the availability of Rovi Advertising Service, a cloud-based advertising platform that it says delivers ads to a range of Internet-connected devices, regardless of user interface. "Optimized for large living room screens, Rovi Advertising Service is focused on building ads that work well in a 10-foot entertainment experience," Rovi states in its press materials. "The service is a comprehensive solution that includes backend services, such as campaign management and measurement, sales and account management, and creative services. It enables CE manufacturers, television service providers and developers to add revenue, without concern for the operational costs and processes associated with adding advertising capabilities. The Rovi Advertising Service extends Rovi Advertising Network by adding new devices and screens that are available to marketers for advertising. Rovi Advertising Network reaches millions of households in North America, and provides marketers with a number of different interactive advertising options including interactive portals with TV quality video playback; banner ads; lead generation and product purchase capabilities; social networking capabilities; and more. These advertising capabilities are built into the user interface and optimized for a high-quality living room display experience." In other Rovi news: 1) The company says that it has established new relationships with over 19 European content providers, thus growing the number of services eligible to deliver their content through its TotalGuide solution in Europe to over 34. "TotalGuide is a next-generation media guide that enables consumers to search, browse and get recommendations for content from broadcast/terrestrial providers, Internet services, and personal content libraries via a single user interface," Rovi explains in its press materials. "Its navigation is based on a 'six-degrees' discovery experience using in-depth entertainment data from Rovi that enables viewers to jump from one piece of content to another using relational data, such as cast and credits details. With this announcement," the company continues, "Rovi signals its plans for TotalGuide to include localized content for the UK, Germany, France, Italy, Spain, Netherlands, Belgium, Luxembourg, Austria, Switzerland, Denmark, Norway, Sweden, Finland, Poland, Slovakia, Czech Republic, Ireland, Portugal, Greece and Turkey." 2) The company has commissioned a study on TV consumption in the UK, which it says "has found that viewers have shifted their TV watching behavior, based on the introduction of entertainment technologies, such as on-demand TV or 'series record TV,' resulting in the emergence of a new TV culture."
  • Motorola-owned content-protection specialist, SecureMedia, and Inview Technology, a provider of interactive services for terrestrial broadcast TV (note: among other things, the company offers an on-screen guide for the Freeview platform), have announced a product called NEELiX, which they describe as "a new high-performance interactive TV service/platform for IP-connected TV's and set-top boxes protected by [the] SecureMedia Encryptonite ONE Digital Media Security System. Specifically engineered for resource-constrained environments, NEELiX incorporates a fully integrated EPG, media browser and personal schedule tool designed with convenience in mind," the companies state in their press materials. "A recommendation engine searches out broadcast and Internet content that is relevant to individual user viewing profiles, viewing history, friends' recommendations and video ranking. It also boasts a wide range of widget applications that provide easy access to Internet content including video streaming, instant messaging, news and weather reports, online radio and secure on-demand TV without having to use a browser or search engines."

 

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