News Round-Up (III): Bluestreak, Kaonmedia, Cablevision, Coincident TV, MTV

--Bluestreak Launches Integrated Flash/HTML5 Application Platform, Secures Deal with Kaonmedia
--Cablevision Launches Mobile App for Remote DVR Management
--Coincident TV in Interactive Video Deal with MTV

Due to the huge volume of interactive TV-related news generated over the past few days by the IBC, we are covering stories in this issue in round-up format. We anticipate that it will take a couple of days for us to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. Our regular news coverage will return shortly.

  • Bluestreak Technology, a company that specializes in software presentation solutions on embedded devices, has announced the launch of MachBlue XT, which it bills as the first integrated Flash and HTML5 application platform. "MachBlue XT offers a flexible solution to the current Flash versus HTML5 technology battle that is forcing network operators to maintain multiple application platforms to achieve true cross-platform support," the company states in its press materials. "MachBlue XT unites the top presentation technologies, including Flash and HTML5, into a single open platform for delivering rich media experiences uniquely optimized to run across TV's, set-top boxes, mobile phones, and other consumer electronic devices. (Bluestreak is exhibiting at IBC Stand IP513/Hall 9.)" In other Bluestreak news: The company has announced that set-top box company, Kaonmedia, has selected its MachBlue Classic platform to power the next-generation Flash-based user interface for its KIP series set-tops.
  • Cablevision has announced the availability of a new, free application, called the Optimum App, in the Apple App Store (for iPhone, iPod touch and iPad) and the Android market. "The new application gives customers who subscribe to both DVR for iO TV and Optimum Online an easy way to search for, discover and record TV shows onto any of their home DVR's using their Apple or Android mobile device," the MSO states in its press materials. "The application supports multiple users and devices per home, in an easy-to-download and use format...Key features of the new application include: The ability to search upcoming TV shows by cast, title, genre, description or keyword; browse comprehensive current TV listings by time, channel, or category; record either single episodes or an entire series onto any DVR in the home; delete recorded shows, or cancel upcoming recordings on any DVR in the home; swipe to record or delete with a single click; supports multitasking on both platforms (Apple: iPhone 4 and iPhone 3GS with iOS 4)."
  • Coincident TV--a San Francisco-based start-up which earlier this year launched its "hypervideo" software suite, which it says combines online video, social media, Web links and commerce into a single immersive experience (see the article published on itvt.com, April 13th)--has been tapped by MTV to enable visitors to the latter's Web site to interact with winning videos from past MTV Video Music Awards (VMA's). "Sponsored by Yahoo!, 'Behind the Lens (BTL)--VMA Best Video Nominees' will roll out in two phases using Coincident TV's unique technology to create a multi-layered and immersive video experience that enables non-linear storytelling of eight music videos from today's hottest artists," Coincident states in its press materials. "The experience combines online video viewing with a secondary layer comprised of multimedia content that pulls out different facts, tidbits of information and contextually relevant links throughout the timeline of the video. While watching music videos, fans can click on Yahoo! Search boxes that appear on the screen to discover information about the music artist and music video using Yahoo!'s rich search experience with news, photos, and related searches. In early August, MTV launched phase one of the experience taking fans behind the lens of three past VMA winning videos, including Beyonce's 'Single Ladies' (2009), Justin Timberlake's 'SexyBack' (2007) and Green Day's 'Boulevard of Broken Dreams' (2005). Timed to this year's VMA event, MTV recently rolled out phase two of the experience giving fans an exclusive 'Behind the Lens' look at five of this year's 2010 VMA-nominated music videos, including B.o.B's 'Airplanes,' Katy Perry's 'California Gurls,' Jason Derulo's 'In My Head,' Usher's 'OMG' and 3OH!3 featuring Ke$ha's 'My First Kiss.' Using Coincident TV software tools and technology, MTV.com can rapidly create interactive music videos that bring the entire Web into the video experience. 'Behind the Lens' allows viewers to link to related artists' Web sites, check out behind-the-scenes footage, watch interviews with the artists and creative teams, and share, embed and post favorite videos on other Web platforms--all without ever navigating away from the original video at MTV.com."

 

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