News Round-Up (I): Ball State University, Bell TV, Brightcove

CMD Insight & Research Media Lab: Day 1

--Ball State University Installs Closed-Loop Interactive TV Testing Lab
--Bell TV Launches VOD Service for Satellite-TV Subscribers
--New Brightcove Release Offers More Analytics Tools, Audio Quality Detection

Due to the large volume of interactive TV-related news generated over the past few days, we are covering stories in this issue in round-up format. Our regular news coverage will return shortly.

  • OEDN (note: the name is an acronym for "OCAP/EBIF Developer Network"), an organization which is attempting to drive application development efforts using the US cable industry's OCAP/tru2way and EBIF middleware standards and whose backers include Time Warner Cable, Cablevision, Charter and Bright House, has published a series of three videos documenting the installation of a closed-loop interactive TV testing lab at Ball State University. According to OEDN and Ball State, the lab will allow students to "conceptualized ITV apps, code them, and test them in a live, immersive testing environment." The first video is embedded above.
  • Canadian communications company, Bell, has announced the launch of Bell TV On Demand, which it bills as "the first national on-demand video service available to Canadian satellite-TV subscribers." According to the company, the service lets customers equipped with a Bell HD DVR (models 9241 or 9242) browse 1080p HD movies for immediate playback with full trick-play (stop, pause, fast-forward, re-wind) functionality. The service also features Dolby Digital Audio, Bell says. Movies on the service are priced at $6.99 for up to 48-hour access.
  • Online video platform provider, Brightcove, has announced the release of version 4.2.1 of its platform, which it says features new analytics capabilities, including 1) data on viewer attention span, top search terms, and top traffic sources; and 2) tools that are designed to help video publishers to adapt their distribution strategy on the fly, including a Top Domains report and the ability to view engagement and geographic data by player. In addition, Brightcove says, the release includes audio quality detection for videos: "Starting today," the company explains on its blog, "we are checking every video you upload to make sure its audio track will play back properly online. If it doesn't pass our test, we will give you a nice friendly message and we won't include your original file as a choice when playing back the video online."

 

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