News Round-Up (VII): NBC, Invidi, NDS, Netflix, Oberon Media, DISH Network, Oregan, Telefonica

--NBC Invests in Addressable Advertising Specialist, Invidi Technologies
--NDS Opens Atlanta Office to Expand US Professional Services
--NDS Teams with DOXTV to Bring Push-VOD to China's Sichuan Cable
--Netflix in Expanded License Deal with NBC Universal, Launches Instant Streaming in Canada
--Oberon Media Launches TV-Themed Interactive TV Games Service on DISH Network
--Oregan in OTT Partnership with Telefonica

Because the [itvt] editorial team is busy working on TVOT NYC Intensive (November 18th in New York City), our new show on the national interactive TV platform and the emerging ITV economy, we are covering recent news in round-up/summary form. We apologize for any inconvenience to our readers.

  • NBC Universal has made an investment in addressable advertising specialist, Invidi Technologies. More.
  • NDS has announced "the expansion of its US professional services team and facilities with the opening of its Atlanta office, which will help NDS further support North American cable MSO's (multiple system operators) to design, integrate and deploy complex and standards-based technologies...NDS is expanding its US-based professional services operations through the addition of a professional services team with particular expertise in the US cable market," the company continues in its press materials. "The new team will help meet the demand for end-to-end development, integration and deployment expertise in the market...NDS' professional services team recently extended an agreement with Cox Communications following implementation of the MSO's new Trio advanced interactive program guide. Additionally, NDS is the primary integrator of Comcast's tru2way software integration project, providing set-top box testing, code development and success validation for the integration of tru2way applications and services."
  • In other NDS news: The company has announced that it is partnering with DOXTV to launch push-VOD and HD DVR services for China's Sichuan Cable. "Sichuan Cable will be deploying market-leading solutions from NDS including VideoGuard conditional access (CA), MediaHighway set-top box software, XTV DVR technology with push-VOD capability and an electronic program guide (EPG) developed by NDS and DOXTV," the company states in its press materials. "Following the consolidation of Sichuan provincial network and its digital roll-out across the entire province, Sichuan Cable is striving to offer its top-tier subscribers more value-added services. With this new service Sichuan cable will be able to segment its subscriber base and charge for the latest premium HD content. This is an important step in increasing revenues and ARPU from digital pay TV. DOXTV hold the rights to a vast selection of blockbuster movies, popular series/dramas, entertainment and educational programming with international and local content in both standard definition and high definition. A great deal of high-quality content from major international studios is exclusive in China to DOXTV and is made available to operators through agreements such as this."
  • Netflix has announced an expanded license agreement with NBC Universal Domestic Television Distribution, under which "Netflix members can instantly watch a selection of broadcast series from the NBC television network and--for the first time on Netflix--content from some of NBC Universal's popular cable channels." According to the companies, the deal "includes prior season episodes from NBC, USA and Syfy series, as well as day-after broadcast of 'Saturday Night Live.'" Netflix has also now launched its instant streaming service in Canada (see the article published on, July 23rd), and has announced that it has selected Dolby Digital Plus to deliver 5.1-channel surround sound for its instant streaming service. "Beginning October 18, the PlayStation 3 (PS3) computer entertainment system from Sony Computer Entertainment, Inc. will be the first consumer electronics device to support 5.1-channel surround sound on movies streamed from Netflix," Netflix states in its press materials.
  • Oberon Media has launched an interactive TV games service, called I-playTV, on DISH Network. "A brand-new entirely TV-themed game service, I-playTV will bring top-notch games to the television screen from high-profile partners including Endemol, a world leader in entertainment programming, with original games featuring today's top movies and television programs," Oberon states in its press materials. "Available beginning today, the channel will be available to most DISH Network subscribers for a $4 per month unlimited game pass subscription fee...The launch of I-playTV marks the first time that Endemol's iconic game shows will be available to play on DISH Network beginning with the widely popular 'Deal Or No Deal.' Another popular Endemol game show, '1 vs. 100,' is slated to launch later. Other games available at launch include a horoscope adventure title featuring famous films and movie stars called 'Hidden Stars.' I-playTV will be updated monthly to provide a steady stream of fun and fresh TV-themed games to the customer, a style similar to monthly magazine editions. Brand new games will be added throughout the year. As part of the channel appeal, I-playTV will be having monthly 'Showdowns,' where prizes will be awarded to top scorers, and 'Lucky Draws,' where random prizes are given away through numerous sweepstakes." Oberon also recently launched a version of the hidden-object game, 'Dream Day Wedding,' on DISH Network. "Available to most subscribers for 13 consecutive weeks, 'Dream Day Wedding' marks the first hidden object game available on DishGAMES, and the first game ever to feature an episodic format, giving players something new for 13 consecutive weeks," Oberon states in its press materials.
  • Digital TV browser specialist, Oregan Networks, has announced that it has been tapped by Spanish telco, Telefonica, as its supplier of client-side middleware, powering OTT deployments in Spain and other key Telefonica markets. "The companies have created a technology foundation for universal connectivity that enables Telefonica to address the burgeoning online services and social media market, independent of the network infrastructure, and bring content sharing and accessibility available to its subscribers to a new level," Oregan states in its press materials. "Among other territories, the Latin American region which represents 64% of the telecoms operator's total subscriber base, where pay-TV market penetration has been historically limited, stands to receive a technology boost that would enhance mainstream consumer appeal. The solution offered by Oregan will allow Telefonica's broadband consumers to easily search and play back content from various sources using Telefonica's high speed broadband access, including personal home devices, mobile appliances, TV program catch-up services and premium pay-per-view video libraries."


North America