News Round-Up (VI): Tim Hanlon, Mediabrands, Hillcrest Labs, Innovid, ITV, Leap Media, Logitech, DISH Network, Google TV

--Tim Hanlon to Head Up Mediabrands' Velociter Investment Arm
--Hillcrest Labs Launches New Version of its Kylo Web Browser for TV
--Interactive Video Advertising Company, Innovid, Raises $4.1 Million
--ITV Considering Charging Viewers for Access to Alternative "Coronation Street" Endings Online
--Leap Media Group in Advanced Advertising Partnership with Acxiom
--Logitech Launches Google TV Device
--Logitech in Google TV Marketing Partnership with DISH Network

Because the [itvt] editorial team is busy working on TVOT NYC Intensive (November 18th in New York City), our new show on the national interactive TV platform and the emerging ITV economy, we are covering recent news in round-up/summary form. We apologize for any inconvenience to our readers.

  • Interactive TV/advanced advertising industry veteran, Tim Hanlon, has been named CEO and managing director of Velociter, Mediabrands' newly rebranded strategic partnership and investment arm.
  • Hillcrest Labs has launched a new version of its Kylo free Web browser for TV. "The latest Kylo browser includes a variety of new enhancements, including: an instant visual search feature that provides thumbnails of images as users begin to type search terms, enabled by a new integration with Clicker.tv; a simplified user interface; improved bookmark management and customization; tighter product integration for users of Windows Media Center; a new Kylo Directory for users in the UK; and more," Hillcrest Labs states in its press materials.
  • Interactive video advertising company, Innovid, has raised $4.1 million in a first round of funding that was led by T-Venture, the venture capitalist arm of Deutsche Telekom. Among other things, the company plans to use the funding to expand into Europe.
  • Adam Crozier, CEO of UK commercial terrestrial broadcaster, ITV, has revealed that that company is considering offering viewers the opportunity to pay to view online alternative endings and previews of its long-running soap opera, "Coronation Street," and other shows. The Guardian has more.
  • Advanced/interactive TV advertising company, Leap Media Group has announced a strategic collaboration agreement with Acxiom Corporation "to develop and execute digital television advertising campaigns. These campaigns utilize television ad units beyond the traditional commercial including segmentation marketing television spots, video-on-demand messaging and interactive television applications like request for information (RFI) campaigns," Leap Media states in its press materials. "Under this agreement, Leap Media Group can offer clients a turnkey digital television advertising solution, seamlessly integrated with Acxiom's Relevance-X TV solution, to identify, locate and reach specific target segments with certainty, minimizing the waste of their digital TV advertising spend. Acxiom's Relevance-X TV is a high-performance advertising and audience engagement solution that enables advertisers to apply consumer insight to viewer behavior, delivering household targeted and interactive television advertising. By maintaining a consistent data framework across channels, advertisers are able to leverage their segmentation strategies and existing database infrastructure for addressable and measurable TV advertising. By leveraging Relevance-X TV features, Leap Media Group can optimize its clients' digital television advertising campaigns. Relevance-X TV matches advertiser and video service provider files to deliver data-driven targeted advertising, provide demographic insight on both linear and on-demand viewership as well as backend services for request for information campaigns."
  • Logitech has unveiled its Google TV device, the Logitech Revue with Google TV, which has an MSRP of $299. "Logitech Revue with Google TV makes it easy for people to use just one controller to find and enjoy content from a variety of sources--programs from TV providers; the entire Web, including Flash-based games; music, photos and videos from their personal library; and a growing selection of apps," Ashish Arora, VP and general manager of Logitech's digital home products group, said in a prepared statement. "Logitech not only delivers the Google TV experience for any HDMI-ready TV, but we build on it with exceptional interface devices, control of living room components through Logitech Harmony Link and enhanced experiences such as video calling in the living room."
  • Meanwhile, Logitech has also announced that it is teaming with DISH Network to "market and sell the Logitech Revue with Google TV to existing and prospective subscribers of DISH Network's service in the United States." Said DISH chief marketing officer, Ira Bahr: "DISH Network's partnership with Google features a unique 'pairing protocol' that offers DISH Network customers with a Logitech Revue the most advanced Google TV experience available. The integration includes robust search capabilities spanning Web and DVR content as well as DISH Network video-on-demand programming. The active communication between the Logitech Revue and DISH Network will allow for the development of applications which will continually enhance our TV service with Web content and data. We are excited about our exclusive partnership with Logitech to bring the rich entertainment capabilities of Google TV through Logitech to our customers."

 

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