News Round-Up (IV): Coincident TV, Comcast Spotlight, Concurrent, TellyTopia, Seth Green, Digital Broadcasting Group, Current TV, Will Wright

--Coincident TV Develops Interactive Video App for Fox Sports North
--Coincident TV Develops iPad and Web Interactive Video Trailers for 20th Century Fox Movies
--Comcast Spotlight's Interactive TV Ads Available in 10 Million Homes, Used by 160 Advertisers to Date
--Concurrent Acquires TellyTopia Assets
--Actor Seth Green, Digital Broadcasting Group Team on Live, Web-Based Interactive TV Reality Show
--Current TV in Interactive TV Partnership with "Sims" Creator, Will Wright

Because the [itvt] editorial team is busy working on TVOT NYC Intensive (November 18th in New York City), our new show on the national interactive TV platform and the emerging ITV economy, we are covering recent news in round-up/summary form. We apologize for any inconvenience to our readers.

  • Coincident TV has been tapped by Fox Sports North to develop a live-streaming interactive video application called Fox Sports North Prep Zone. "The multi-camera real-time video stream featuring four Midwestern high school football matchups with live chat, social feeds, hyperlocal advertising and dynamic commentary is live at Fox Sports North and has rallied a global audience around the weekly interactive matchups streaming each Friday at 7:00PM CDT," Coincident states in its press materials. "Since its launch at the beginning of the season, Prep Zone has experienced week-to-week growth among tens of thousands of viewers local to the Minnesota region, in China, Brazil, France and beyond...As Coincident TV's entry into sports content, the Prep Zone exhibits the software's flexibility and integration of real-time video, social interactivity and localized advertising. The Coincident TV interactive video editor enables Fox affiliates to integrate localized content instantly, including video feeds, interviews with team players, links to relevant team content and regional advertising, allowing local businesses to offer audiences exclusive deals and discounts on the spot. From each high school venue, on-site production teams stream four video feeds courtesy of the Akamai HD network. The Coincident TV interactive video player allows fans to toggle between all four game feeds while engaging with other viewers via live chat or social feeds long after the final whistle blows."
  • Coincident has also been tapped by 20th Century Fox to create interactive trailers for the movies, "Wall Street: Money Never Sleeps" and "Machete." "Serving as a marketing platform that can be accessed beyond the films' theatrical releases, the interactive trailers allow audiences to engage with the film and its characters, watch bonus video footage, view photos and explore social media, without ever navigating away from the player," Coincident states in its press materials. "Built using Coincident TV's HTML5-compatible technology, the trailers can be viewed through an iPad application, which marks the start-up's first venture into the film industry using this platform." Finally, Coincident is powering an interactive video initiative for automaker, Audi. Luxury Daily's Peter Finocchiaro has more.
  • Comcast Spotlight has announced that "its interactive television (ITV) advertising platform is now available to advertisers in more than 30 US markets, reaching more than 10 million homes. Comcast Spotlight's request for information (RFI) technology enables advertisers to place an overlay, or banner, on a 30- or 60-second commercial, prompting viewers to press a button on their remote controls to receive materials from the advertiser or to be contacted by the advertiser about the product or service featured in the ad," the company states in its press materials. "To date, more than 160 advertisers have run a total of more than 340 RFI-enabled advertising campaigns with Comcast Spotlight, delivering nearly 280 million impressions."
  • Concurrent has announced that it "is accelerating its multiscreen video delivery and monetization strategy through the acquisition of key technology assets from TellyTopia, one of the world's first companies to bring user-generated and Internet-hosted video directly to TV over service providers' existing network infrastructures. TellyTopia's patent-pending, cloud-based, online video platform becomes part of Concurrent's multiscreen portfolio and further extends the company's leadership in multiscreen video delivery, advertising and media data management," Concurrent states in its press materials. "TellyTopia's technology streamlines the video distribution process between broadcast and Internet content providers, advertisers and service providers which greatly enhances consumer experience. By integrating Concurrent and TellyTopia's product portfolios, Concurrent is able to immediately address this high-growth market opportunity for cable and telco operators, mobility and Internet service providers, as well as content delivery networks and content producers." (Note: Information on Concurrent's exhibit plans for the SCTE Cable-Tec Expo is available here.)
  • Actor/producer, Seth Green, and Digital Broadcasting Group have teamed on a six-part, live-streamed Web-based interactive TV series, entitled "ControlTV." According to its originators, the show "will allow viewers to dictate daily decisions for the show's protagonist, Tristan Couvares, in real time, 24 hours a day. Viewers will help 25-year-old Tristan face his quarter-life crisis head-on, deciding everything from what he wears and eats, to where he works and who he dates," the show's press materials continue. "The show will open with the audience's first vote being how to wake Tristan in his new, camera-rigged loft in Los Angeles, California. Audience members can log on to to observe Tristan live, cast roughly a dozen votes throughout each day, engage with other viewers and watch as Tristan does what the majority audience wants. Social media forums like Facebook ( and Twitter ( will also keep fans connected, while those that would like to get deeper insight into Tristan's life can check out his Twitter and Facebook pages (, Fans can also choose to receive updates via email and text messages so they can keep up with Tristan's next move." A trailer for the show is embedded above.
  • Current TV has announced a partnership with "The Sims" and "SimCity" creator, Will Wright, under which the latter will "bring his unique talents to television for the first time with a multi-episode series that will give audiences the ability to create and control the show’s storylines and plot developments. Anchored by technology that Wright has developed exclusively for Current TV, the series, tentatively titled 'Bar Karma,' will enlist viewers to join an online global community at a special Web destination entitled, 'Current TV's Creation Studios,'" Current TV's press materials continue. "At this virtual television studio, users will participate in the development of all creative and technical aspects of production and communicate directly with the producers of the show. Current has also signed Albie Hecht, former president of Spike TV and president of entertainment at Nickelodeon, who has served as Wright's co-creator on the project and will executive produce the series, with his digital entertainment studio Worldwide Biggies serving as the show's production company. David Cohn, former general manager of MTV2, will serve as executive in charge for the network." According to Current TV, "'Bar Karma' will be comprised of four key production stages: STEP 1--JOINING--Viewers will log on to 'Current TV's Creation Studios' at through their computers and mobile devices and join the online community. STEP 2--CREATING--Viewers will submit potential story ideas on an ongoing basis. Each week the show producers will provide the viewing community with a rough outline for the upcoming episode. Viewers will then have the ability to create various storyboards of unlimited plot possibilities. STEP 3--VOTING--Viewers will browse, comment and merge various ideas for the episode. Final proposals will then be reviewed and voted on. STEP 4--PRODUCING--After the final storyboard is selected by the community, Hecht and Worldwide Biggies will adapt, shoot, produce and edit the winning storyline into a 30-minute television episode." The show is slated to premiere in the first quarter of next year.


North America