New iTV Doctor Column Features Interview with Channing Dawson, Senior Advisor at Scripps Networks

--Dawson Discusses Interactive TV Advertising, VOD Monetization, the Significance of the iPad, and More

[itvt] has just published the LATEST EDITION of Rick Howe's regular column, "The iTV Doctor Is In!"

In this edition, the iTV Doctor interviews CHANNING DAWSON, senior advisor at Scripps Networks. The interview sees Dawson sharing his views on, among other things, interactive TV advertising, VOD monetization, the emergence of the iPad and smartphones as TV companion devices, and the most significant ITV and TV Everywhere challenges he believes Scripps and other broadcasters and programmers will face over the coming 12-24 months.

(Note: Channing Dawson will be a panelist on the TVOT NYC Intensive session, "New Interactive Platforms: Another Arrow in the Quiver or a Double-Edged Sword?" Other participants in the session, which will be moderated by TDG senior analyst, Bill Niemeyer, will include Jon Dakss, VP of technology product development at NBC Universal; Shalini Govil-Pai, group manager for YouTube and TV partner solutions at Google; and David Preisman, VP of interactive TV, Showtime Networks.)

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