Interactive TV News Round-Up (II): Bravo, Brightcove, CableLabs, CBS, Clicker, Clikthrough

Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news in round-up/summary form. Due to the volume of news we are covering in this issue, our summaries are somewhat more abbreviated than usual (note: extensive background information on most of the companies and technologies covered in this issue can be found by using itvt.com's search functionality). We apologize for any inconvenience to our readers: our regular daily news coverage will return shortly.

  • Bravo recently teamed with Foursquare on a social TV promotion around the New Year's Eve episode of the show, "Watch What Happens Live." "Are you dying to be a part of 'Watch What Happens Live: Andy's New Year's Eve Party?,'" the broadcaster asked on its Web site. "When you follow Bravotv on Foursquare and check in on New Year's Eve, your name and face could appear on screen during the show! Participation in the event is only available to those who follow Bravo on Foursquare. If you do not want to participate in the Bravo NYE special you can either check in [off the grid] during the special or unfollow Bravo during the special--don't worry, you won't lose any of your Bravo badges!"
  • Online video platform provider, Brightcove, has announced that it is powering Major League Gaming's (MLG) new MLG.tv video portal. "With Brightcove, MLG is able to deliver highly customized on-demand, live and mobile video experiences, user-generated content initiatives, as well as introduce new monetization opportunities through online video advertising and sponsored video experiences, all on a single platform," Brightcove states in its press materials. "MLG is slated to roll out an array of new features on MLG.tv in the coming months." Brightcove has also announced the release of Brightcove iOS SDK 2.0.2 with support for iOS 4.2, and the source code for its One Planet application for the iPad.
  • Presumably anticipating a significant increase in the volume of interactive TV data in the coming months and years, CableLabs has been working on a bandwidth management initiative, called "Mux 3.0," that "aims to apply to ITV data the same type of multiplexing techniques used for video services that allow MSO's to cram multiple standard- and high-definition channels into one 6MHz channel slot," Jeff Baumgartner reports in Light Reading Cable, adding that "in some cases, 10 or more SD networks may be sharing the same slice of spectrum." In other CableLabs news: The organization has 1) certified Cisco's new Explorer 8700 as a DOCSIS Set-Top Gateway; and 2) joined the Digital Living Network Alliance (DLNA) as a Promoter Member.
  • CBS has promoted Colleen Kenny to VP of marketing communications. "A key contributor to CBS Marketing's digital efforts, Kenny is responsible for experimental marketing on emerging media platforms and for developing actionable intelligence that supports the CBS Television Network's media planning process," the broadcaster states in its press materials. "She works closely with other CBS Corporation properties to create and execute cross-platform promotional campaigns. Since 2008, Kenny has served as director of marketing communications for CBS Marketing."
  • Clicker Gets Personal: The New Way To Discover Internet TV from Clicker on Vimeo.

  • Social TV/programming discovery specialist, Clicker, has revamped its service with three new features: 1) the "What's On For You" homepage feed; 2) the Clicker Predict recommendation engine; and 3) site-wide Facebook integration. A detailed overview of the new features is available here, and a demo video is embedded above.
  • Clikthrough recently contacted [itvt] to let us know that it has been tapped to power interactive video for AOL. "Beginning in December, Clikthrough will roll out a tiered launch of videos across their network," Clikthrough CEO, Abe McCallum, wrote in an email. "Notably, Clikthrough will encode videos featuring content from The Jonas Group and AOL Studios to be distributed across ShelterPop.com and Cambio.com. Within this partnership, Clikthrough has further evolved the offering to include Brightcove integration and support. Clikthrough will enable all interactivity to take place via the Brightcove Player and for AOL to continually manage their videos through their current Content Management System (CMS). Clikthrough has worked with AOL to incorporate additional social sharing options for product-specific items, and allowed for a full customization." An example of Clikthrough's work for AOL can be seen here.

 

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