Telstra Launches Seven Live Streaming TV Channels on Samsung and LG Connected-TV Devices

--Channels Are Powered by Widevine's Video Optimization Technology

Australian telco, Telstra, has launched seven live streaming 24/7 channels from its IPTV service, BigPond TV, on connected TV's from LG Electronics and on connected TV's, Blu-ray players and home theater systems from Samsung. The channels are accessed via LG's NetCast and Samsung's Samsung Apps platforms.

The channels, which are offered free-of-charge and which are delivered over-the-top using adaptive bitrate technology from video optimization and content security specialist, Widevine (thus avoiding buffering disruptions when bandwidth fluctuates), are TVN (live horseracing), AFL (Australian football coverage), NRL (Rugby League coverage), V8 Supercars (auto sports), BPM (music videos, news and live performances), BigPond News and BigPond Sports News. According to Telstra, the channels will be available unmetered to most BigPond broadband customers.

The LG and Samsung BigPond TV launches build on existing relationships between Telstra and the two CE manufacturers: Last September, the telco launched an app called the BigPond Sport Game Analyser on Samsung TV's and Blu-ray players (note: the app is initially available for Rugby League and State of Origin games, but is slated to be expanded to include AFL games from the 2011 season); and last May, it launched its BigPond Movies offering on LG connected TV's.