Interactive TV News Round-Up (II): Google TV, NBC, Ooyala, Sony Ericsson, YouView

--Report: Google to Launch ARM-Powered Google TV Platform
--NBC Launches iPhone App for "The Cape"
--Ooyala Support Community Launched for Users of Ooyala's Backlot Platform
--Sony Ericsson Plans Tennis-Themed Interactive Online and Mobile Reality Show
--Report: YouView Launch Delayed by Technical Problems, "Discord" between Backers

Here is the second of two round-ups of some other interactive TV-related news stories we didn't have room for in this issue:

  • According to the blog, ARMdevices.net, Google will shortly launch an ARM-powered version of its Google TV platform, thus making possible sub-$100 Google TV set-top boxes.
  • NBC has launched an iPhone app for its new superhero-themed drama series, "The Cape." "Fans can immerse themselves into the world of 'The Cape' with on-the-go access to page-turning graphic novels and exclusive video," the broadcaster states in its press materials. "With the app, they can discover the mysteries of the series' Palm City, meet colorful characters, flip through photos and unearth the truth with Orwell's Blog. Upcoming highlights of the app will include 'Cape Yourself,' a feature that allows users to create sharable photos in which they are depicted as the hero or any of the featured villains seen in the show."
  • Online video platform provider, Ooyala, has launched the Ooyala Support Community for users of its flagship Backlot platform. "Ooyala has always made a point of sharing Backlot tips and new ideas back and forth with our publishers," the company states on its blog. "Recently we thought, wouldn't it be good to let publishers share what they know about Backlot directly with each other?"
  • Sony Ericsson has announced plans to launch an interactive reality series, entitled "Xperia Hot Shots," online and on mobile handsets. Slated to premiere in March, the show will follow the lives of six female tennis players as they try to build their profiles on and off the court and to land a sponsorship deal with Sony Ericsson. "The premise of the show is a fully interactive program, streamed on YouTube, which will see the girls [sic] using Sony Ericsson Xperia handsets to film their own content, share it and interact with fans on Facebook and other social networks," Sony Ericsson states in its press materials.
  • The commercial launch of YouView (formerly Project Canvas)--an initiative that sees 1) the BBC and UK public-service broadcasters, ITV, Channel 4 and Channel 5, 2) UK ISP's, BT and TalkTalk, and 3) UK broadcast transmission company, Arqiva, partnering in order to attempt to develop a common standard and interface for the delivery of online catch-up services such as the BBC iPlayer, the ITV player and 4oD, as well as other Internet-based services (including VOD and interactive TV widgets), to broadband-connected Freeview and Freesat set-top boxes--has had to be pushed back by as much as six months, The Daily Mail reported last week. According to the UK newspaper, the delay is a result not only of "technical problems" but of "rumored discord" between the seven YouView partners.

 

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