Miniweb to Showcase woomi, its Cloud-Based Video Distribution Platform for Connected TV, at NATPE

--Says Platform Will Be Available on Half of All Connected TV's Worldwide by Mid-2011

Miniweb, a London-based company that offers cloud-based video distribution for connected TV's, contacted [itvt] Wednesday to let us know that it will be showcasing its flagship woomi "connected-TV marketplace" at the NATPE show in Miami next week (January 25th-27th). The company says that it will demo how woomi helps online and video content publishers extend their reach, maximize their audience and generate new revenues from advertising and commerce. "We are not streaming video or acquiring rights but are acting as an agent or retailer enabling our content partners to keep their brand identity and business model, and promote and monetize their content on as many TV's as possible," explained Miniweb CEO, Jerome de Vitry. "Instead of giving consumers a PC-like Web experience on their TV set or just a limited array of content, woomi offers a differentiated position by offering an easy-to-use, TV-centric user experience across multiple video content publishers and multiple devices, and by putting the publishers in control."

The company claims to have "collaboration agreements" for woomi in place with BoxOffice365, The Sailing Channel, Playboy, OpenFilm, blinkx, Videojug, Q3030, Preview Networks, EZTakes and Reneryard, which will see those companies distributing content through the platform to millions of connected devices around the world. According to Miniweb, woomi will be available on over half of the world's connected TV's by the middle of this year: initially it will go live across all Samsung connected TV's and Blu-ray players in the UK this month, the company says, and will be rolled out in the US and multiple European territories within the next three months. It will also be distributed by EchoStar Europe, according to the company, serving as the main user interface for video discovery on a soon-to-be-launched set-top box. Miniweb has also recently announced distribution deals for woomi with Turkish white-label TV manufacturer, Vestel, and with Chinese set-top box manufacturer, DTM (see the article published on, January 12th).

By registering their content with woomi, Miniweb says, publishers get immediate access to a rapidly expanding base of consumers with woomi-enabled devices, while simultaneously enjoying "total control" over their content and being able to personalize the user experience of that content with their brand and business models. The platform also offers them a complete monetization solution, Miniweb claims, through either single-click, secure end-user payments or advertising. Meanwhile, Miniweb bills woomi as providing an effective solution for TV device manufacturers and operators looking to expand video content to hundreds of publishers on connected TV's, set-tops, Blu-ray players and gaming consoles. The company says that the system includes such functions as search, discovery, recommendations, personalization and easy payment.