Interactive TV News Round-Up (IV): Jivox, Mediafly, MoboVivo, Roku, Level 3, MIG, ITV

--Jivox Launches Solution to Enable Interactive Video Advertising across Platforms

--Mediafly, MoboVivo Team to Bring IMAX Documentaries to Roku, Android Smartphones and Tablets

--Level 3 Tapped to Support Live Streaming of WealthTV on Roku

--Mobile Interactive Group Launches New Mobile Voting Platform, Secures Exclusive Deal with ITV


Because the [itvt] editorial team has been busy this week working on the TV of Tomorrow Show 2011, we are covering recent news in round-up/summary form. We anticipate that it will take us a few days to catch up with all the news we plan to cover: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. Our regular daily news coverage will return shortly.

  • Interactive broadband video advertising technology provider, Jivox, has unveiled what it bills as "the industry's first technology platform that enables delivery of a single interactive video ad across all Web, mobile and social media channels, including iPhone, Android, BlackBerry and iPad devices...Jivox's proprietary technology ensures easy ad delivery as it automatically determines what device form factor the video ad is running on," the company's press materials continue. "For example, it will adapt the ad layout according to the physical form factor and capabilities of the device. The Jivox ad serving technology determines whether the device/browser supports HTML5 or Flash, and what type of device it is: mobile phone, slate, etc. The technology also automatically re-sizes the ads based on the display window, while determining the optimal encoding to ensure seamless playback of the ad. This single creative and ad trafficking process reduces complexity, improves user experience and ensures brand consistency. Jivox BrandGage, an analytics and insight platform, also incorporates measurement and metrics around mobile consumption and delivers critical insight into user engagement across platforms, providing a single view into campaign performance."

  • Mediafly and MoboVivo have announced that they have partnered to make IMAX documentaries available on the Roku OTT platform and on Android smartphones and tablets. "Users can choose between the free IMAX Lite application, or purchase the full IMAX app on their Android device or Roku set-top box," the companies state in their press materials. "IMAX Lite offers three full-length IMAX original documentaries for the viewer's enjoyment, or, for a one-time payment of $19.99, users can purchase the full IMAX app and get 12 full-length documentaries to view at their pleasure. Featured videos include, 'Africa: The Serengeti,' 'Lost Worlds,' 'Ocean Voyagers,' the Oscar-nominated 'Alaska,' and many more. Mediafly's IMAX Lite and full IMAX applications are available in the Android Market and Roku Channel Store. Soon, Mediafly will make these applications available on many more smartphones, tablets, mobile and TV devices. IMAX TV is also available for the iPad, iPhone and iPod on the iTunes store. MoboVivo and Mediafly are working together to bring MoboVivo's myScreens digital locker product and the cutting-edge social-TV features of myScreens to all devices."

  • In other Roku news: Level 3 Communications has announced that it has been selected to provided content delivery network (CDN) services to support live streaming of the WealthTV cablenet on the Roku OTT platform (note: for more on the launch of WealthTV on Roku, see the article published on, January 17th).

  • Mobile Interactive Group (MIG), a UK-based company that specializes in enabling mobile phone-based interactive TV experiences, has unveiled its new mobile voting platform for broadcasters, the Interactive Broadcast Platform. The platform is available as a managed service or as an SDK, the company says. "Features within the platform include live voting and polling; multiple options to purchase via credit-based payment system; real-time credit balance function; social media integration; the ability to watch live and view highlights; real-time opening and closing of all campaigns; and it integrates with all third-party vote systems," the company states in its press materials. Said MIG CEO, Barry Houlihan: "We are revolutionizing the participation-TV market globally with the launch of our Interactive Broadcast Platform. This new platform, which enables a host of interactivity, transforms the future of participation TV. Consumers now watch TV with a connected device close to hand, making this new experience really relevant, fun and easy to use. Interest and demand from our customers is already huge."

  • In other MIG news: The company has secured an exclusive three-year deal with UK commercial terrestrial broadcaster, ITV. "Following an extensive pitch process, MIG has been appointed as the exclusive mobile interactive technology provider and strategic partner to ITV," the company states in its press materials. "The partnership is a continuation of five years of mobile technology service provision, where ITV have seen substantial increased popularity in mobile interactive services. MIG will continue to power all mobile interactive services across ITV's broadcast shows, including key brands such as 'This Morning,' 'Daybreak,' 'Dancing on Ice' and 'I'm a Celebrity Get Me Out of Here!' as well as exploring a range of new mobile interactive services to support the growing consumer interest in innovative mobile offerings. The first of these, a new mobile voting platform, launched this weekend in the form of a brand new Web app for 'Dancing on Ice 2011.' The Internet-connected voting platform, designed by MIG, is an industry first allowing consumers to purchase credits for votes on shows via their Internet-connected mobile devices. The 'Dancing on Ice 2011' voting Web app utilizes this bespoke technology, allowing viewers to purchase credit which they can then use to vote for their favorite celebrity skaters on the move."






North America