Interactive TV News Round-Up (III): Current TV, ESPN, Flingo, Adap.tv, GetGlue

--Current TV Begins Filming its New Interactive TV Series, "Bar Karma"


--ESPN Expands "TV Everywhere" Roll-Out with Time Warner Cable, Bright House Networks


--Flingo in Connected-TV Partnership with Adap.tv


--Social-TV Check-In Service, GetGlue, in Partnership with Microsoft Xbox




 

Because the [itvt] editorial team has been busy this week working on the TV of Tomorrow Show 2011, we are covering recent news in round-up/summary form. We anticipate that it will take us a few days to catch up with all the news we plan to cover: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. Our regular daily news coverage will return shortly.



  • Current TV has announced that "Bar Karma," its new interactive TV series created by "The Sims" creator, Will Wright, and Worldwide Biggies CEO, Albie Hecht (see the article published on itvt.com, October 17th), began production on January 24th at the new Ironbound Film Studios in Newark, NJ. Filming will run through the end of March and the series' first half-hour episode is slated to premiere on February 11th. "The series answers the age-old question: 'What would happen if you could change your fate?'" Current TV explains in its press materials. "Set in a time-traveling bar owned and operated by members of the mysterious organization Karma, Inc., each weekly episode follows a new bar patron as they enter at happy hour and must make a life-changing--and possibly world-saving--decision. 'Bar Karma' uses Wright's innovative, easy-to-use Storymaker application, which users can access by logging on at http://current.com/shows/bar-karma/, as well as through social networking sites including Facebook and Twitter (@barkarma), and a free iPhone App. Each week, the global online community (which has been participating in the creation process since mid-November), is invited to vote on the top storylines chosen by producers. Once a final storyboard is selected by the community at large, the producers will adapt, shoot, produce and edit the winning storyline into a 30-minute episode. Users whose submissions are used will be on the credit roll at the end of the show. To date, the voting public has selected the storylines for the second and third episodes. Episode two, submitted by user Jason Lee Holm, a Barberton, Ohio interactive developer, is about an author who goes into the future to discover the political fall-out from his children's book is going to cause a global meltdown. Episode three, submitted by Moses Silbiger, an Austin, Texas based consultant who is a former architect and graphic designer, follows the story of Lucy, a famous actress in her 60's who enters the bar in a hospital gown and is forced to examine her relationship with her son."

  • ESPN has announced that authenticated Time Warner Cable and Bright House Networks customers who receive its ESPN2, ESPNU and ESPN Buzzer Beater channels as part of their cable subscriptions now have access to those channels online. Authenticated customers of the two MSO's have had similar access to ESPN's ESPN and ESPN3.com properties since October. "The networks--ESPN, ESPN2, ESPNU, and ESPN Buzzer Beater--are accessible through a central Web site, ESPNnetworks.com, which will also include a link to ESPN3.com," ESPN states in its press materials. "Users will have the option to view the main channels in several views, including picture-in-picture, simultaneous viewing of more than one channel and full-screen viewing of a single channel. Access through certain other Internet-enabled devices such as mobile phones and tablets is expected in the near future." In related news: Charter Communications, which is nearing the end of a six-month "TV Everywhere" trial, is unsure whether it will extend the program, Steve Donohue reports in Light Reading Cable. 

  • Flingo, a company that specializes in developing apps for connected TV devices, and online video advertising platform provider, Adap.tv, have announced a partnership which they say will bring Adap.tv's ad-serving and monetization solution, Adap.tv for Publishers, to Flingo's portfolio of connected-TV apps. "Flingo's TV application framework is currently being utilized by dozens of top TV networks and studios including CBS, Fox, Warner Bros., TV Guide and Showtime to publish streaming video directly to millions of Internet-connected TV's with platforms by Vizio, Samsung, LG, Google TV and others," the companies state in their press materials. "Flingo's applications are pre-integrated on millions of TV's shipping worldwide...Through Flingo's application, content owners can leverage Adap.tv for Publishers' end-to-end video monetization solution which provides ad serving and yield optimization across multiple screens, as well as direct access to the Adap.tv Marketplace. With more than 2,800 sites and hundreds of brand name buyers, the Adap.tv Marketplace provides a powerful opportunity for content owners to tap into the growing demand by advertisers for premium content available across a variety of connected platforms."

  • Social-TV check-in service, GetGlue, has announced that it is branching out into video-game check-ins via a new partnership with Microsoft Xbox. The partnership will see the service offering stickers for "Halo: Reach" and for Microsoft Kinect-enabled games.

 


 


 

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