Inview Interactive Taps Radio Times to Provide Branded Freeview EPG

BBC Worldwide-owned TV listings magazine, Radio Times, has been tapped by EPG specialist, Inview Interactive, to provide a branded EPG for the UK's free-to-air digital terrestrial platform, Freeview, replacing Inview's existing Teletext Extra guide. The EPG, branded as Radio Times Extra and slated to be available on 37 Freeview set-top models from 21 different manufacturers (which collectively serve around 3.8 million Freeview households), offers 14 days of programming listings and synopses and some editorial content, including daily programming picks. "Radio Times on the Inview TV platform is a great extension of our brand and perfectly complements our magazine, Web site and mobile application, providing an enriched service for Inview's Freeview customers and a major new audience for our advertising partners," BBC Worldwide digital publisher, Alex White, said in a prepared statement. Added David Thatcher, managing director of Inview Interactive: "Inview is the most widely available Freeview EPG. Our partnership with Radio Times will bring our viewers unique new features and content and offer our advertisers the chance to work closely with the best-known TV listings brand in the country."