Ireland's Magnet Networks Launches Social TV-Enabled Broadband Video Service

--Service Offers Free Live Streaming of Five Irish Channels, Twitter and Facebook Integration

Irish triple-play provider, Magnet Networks, has launched a free broadband video service, called Magnet WebTV, that offers live streaming of five Irish channels-- RTE1, Network 2, TV3, TG4 and 3e--and that features Twitter and Facebook integration to enable a social-TV experience.

According to the company, the service, located at, is available to anyone in Ireland with a 1Mbit broadband connection, regardless of service provider. Magnet WebTV users have the option of running their Twitter and Facebook feeds in the same Web page as the service, so that they can comment, tweet and watch other viewers' updates alongside their TV stream. In order to access the service, users have to register their full name, username, password and email. "Apart from the fact that this is a free, no-strings-attached service, we expect the social media features to be a big draw," Magnet CEO, Mark Kellett, said in a prepared statement. "People in Ireland can now watch TV and comment, or just observe comments, from one device, which we now know is a very popular activity for many. There really is a huge appetite for this. Big TV events like 'The X Factor' attracted over 11 Tweets per second and more recently TD Joan Burton's appearance on 'The Vincent Browne Show' became a trending topic worldwide."

Magnet is hoping that users of the free version of Magnet WebTV will be convinced to subscribe to one of the company's broadband packages, which give subscribers the option of signing up for 21 live streaming channels (including all the BBC's channels, MTV, VH1, Nickelodeon, Nick Toons and Nick Junior) for 3.99 Euros per month. "There's no obligation to sign up to Magnet," Kellett continued. "We are, however, hoping that people will be so impressed with the service that they will want more and sign up to our broadband packages to avail of additional channels together with our great speeds. But there's nothing to stop people just availing of the free five."

Magnet says that, while users of the service can currently tweet or update their Facebook status and receive updates from followers and friends, it plans to add other social features in the coming weeks, including "replies, retweets and comments."


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