Comcast and Time Warner Sign Long-Term "TV Everywhere" Agreement Covering Turner Networks

--Deal to Result in Live Streaming of Turner Networks for Comcast Subscribers Later This Year


 

Comcast and Time Warner said Tuesday that they have expanded their "TV Everywhere" partnership with a long-term agreement that will provide Comcast digital cable customers with online and mobile access to "hundreds of hours" of content from networks operated by Time Warner-subsidiary, Turner Broadcasting System, including TNT, TBS, CNN, HLN, truTV, Turner Classic Movies, Cartoon Network and Adult Swim (note: the "TV Everywhere" programming distribution model, which was originally championed by Time Warner chairman and CEO, Jeff Bewkes, seeks, via authentication technology, to make programming that pay-TV customers have already paid for through their cable, satellite or IPTV subscriptions available to those customers on multiple Web sites and platforms, and thus aims to head off the threat posed to pay-TV services by the increasing availability of over-the-top programming). According to the companies, the Turner content will be available on-demand shortly after broadcast on Comcast's www.xfinitytv.com Web site and its cable VOD platform, on applicable Turner Web sites, and via Xfinity- and Turner-branded iPad, iPhone and Android-based tablets and smartphones.


In addition, Comcast and Time Warner Cable say that they are exploring other ways of making Turner content available to Comcast subscribers, including implementing authenticated live streaming of Turner networks through Comcast and Turner Web sites and/or applications later this year. According to the companies, Turner content on Comcast Xfinity platforms will accrue to Nielsen C3 ratings across TV and the Internet starting in mid-2011, and eventually to phone and tablet devices. "When we first announced the TV Everywhere initiative with Comcast and Brian Roberts 18 months ago, it was an untested idea facing technical doubts and competitive pressures--but already more than 50 million consumers can experience some form of it from a wide range of content providers and distributors," Time Warner's Bewkes said in a prepared statement. "This landmark agreement between Turner and Comcast, along with our separate recent deal between Comcast and HBO, really solidifies our partnership in this effort and really pushes forward the concept of giving consumers more access to quality on-demand content on any device they choose."


 


 

Region: 
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