AdaptiveBlue Provides Numbers Detailing Growth of its GetGlue Social-TV Service

AdaptiveBlue, the company behind the social-TV check-in service, GetGlue (note: the company recently announced that it had raised $6 million in a third round of funding that was led by Time Warner), has published a blog post detailing the platform's January numbers and its growth over the past year as a whole.

According to the company:

  • In January, the platform reached 900,000 users and saw over 12 million ratings and check-ins.
  • As of January, the platform has been averaging 25,000 tweets and 25,000 Facebook shares per day. The company says that around 25% of all check-ins are shared to both Facebook and Twitter and that 50% of all stickers earned on GetGlue are posted to both social-networking services. "Collectively, check-in and sticker shares reach tens of millions of friends and followers on Facebook and Twitter," the company wrote on its blog. "These messages, traveling through existing social networks, collectively create a powerful incentive to tune-in to TV shows and head over to movie theaters. Increasingly, GetGlue is helping big brands mobilize tens of thousands of fans, to reach millions of potential customers."
  • January also saw GetGlue launch a number of new campaigns and secure 11 new partnerships, including roll-outs with A&E, CNN, "Conan," E! Online, "The Ellen Show," FX, G4, the Golden Globes, HBO ("Big Love"), NBC, NFL Network, "Nova," Science Channel, Starz, Syfy ("Being Human"), USA Network, and Microsoft Xbox.

AdaptiveBlue claims to currently be working with over 30 networks (A&E, ABC Family, AMC, Animal Planet, BBC America, CNN, Discovery, E! Online, ESPN, Food Network, Fox, FX, G4, HBO, HGTV, MSNBC, NBC, NFL Network, PBS, Science Channel, Showtime, Speed, Spike, Starz, Syfy, TBS, TLC, Travel Channel, truTV, USA Network, and Warner Bros. Television) and eight movie studios (20th Century Fox, CBS Films, Disney, Dreamworks, Fox Searchlight, Sony Pictures, Universal Pictures, and Warner Brothers Pictures).

The company also says that dozens of companies, networks and shows have now embedded its GetGlue widgets on their Web sites, including "Conan," Discovery, "The Ellen Show," Showtime, Sony Pictures, Starz, Syfy and USA Network. In addition, it says, USA Network used the GetGlue API in its Psych Vision application for iPad: according to the company, this integration is coupled with on-air "hints" that encourage viewers to check-in, in order to earn stickers and unlock exclusive content. In addition, it says, several other major partners are working on integrating GetGlue widgets and the GetGlue API into their mobile apps this quarter, and set-top box integrations are expected for Q1 and Q2.