Miniweb's woomi Connected-TV "Marketplace" Goes Live on Samsung Connected TV's in the UK

--Miniweb Signs Exclusive International Ad Sales Agreement for woomi with smartclip

Miniweb, a London-based company which offers cloud-based technology designed to enable converged broadcast and broadband entertainment on the TV, said Thursday that its woomi connected-TV services platform/marketplace (which it bills as delivering multiple online video sources to connected-TV devices within one application--see the article published on, September 9th) is now live across the UK on all Samsung smart TV's that feature the CE vendor's Internet@TV portal. The company says that the UK launch marks the beginning of a European roll-out and that, by mid-2011, woomi will be available on over half of the world's connected TV's (note: the company also has distribution deals for woomi in place with Vestel, Syabas and DTM). "We encourage publishers and device manufacturers to embrace connected TV," Miniweb CEO, Jerome de Vitry, said in a prepared statement. "This is the future of TV and that is why we have created a unique marketplace for them. We are not streaming video or acquiring rights, but are acting as an agent or retailer. We enable our content partners to keep their brand identity and business model, and promote and monetize their content on as many TV's as possible."

Miniweb bills woomi as providing publishers who register their content with the platform with access to an "exponentially expanding" base of connected-TV users; and as giving them "total control" over the distribution of their content, including the ability to customize users' experience of that content with their own brands and business models. The platform also offers monetization via single-click secure end-user payments, the company says, or via advertising (see below). Other key woomi features, according to Miniweb, include search, discovery, recommendations and personalization.

In other Miniweb news: The company said Wednesday that it has signed an exclusive international advertising sales agreement with Hamburg-based online video advertising sales network, smartclip, which it says will help generate ad revenues from woomi.

According to the company, advertisers will roll out campaigns across woomi over the next few months, in association with a line-up of content from such providers as EZTakes, Openfilm, Radiant Pictures, Videojug and blinkx. "woomi is a win-win for content publishers and TV device manufacturers and operators alike," Miniweb CEO, Jerome de Vitry, said in a prepared statement. "It is the first OTT TV application to combine paid and advertising business models, offering the flexibility and control over how content is monetized." Added smartclip's UK publishing director, Jean-Paul Wevers: "This exclusive deal with Miniweb is significant in our development of providing further video advertising outlets for media agencies and their clients. Miniweb is a pioneer in offering advertising-supported video to users through connected TV's and we know that there is substantial demand from advertisers across Europe to reach their customers through connected TV's."

According to Miniweb, advertisers will initially be able to use smartclip to book "in-video" formats such as 30-second spots, with additional formats slated to be rolled out over the course of 2011. The company says that woomi users can be targeted based on the content they are watching, their location and demographic data, thus "offering brands the visual impact of a TV advert, while benefiting from the targeting and accountability capabilities of being online."