Telstra Taps Accedo to Develop Live Multichannel TV Apps for Samsung and LG Connected-TV Devices

Accedo Broadband, a Stockholm-based provider of interactive TV applications and content for IPTV and broadband-connected consumer electronics devices, said Monday that it has been working with Australian telco, Telstra, to develop applications that bring seven live streaming 24/7 channels from the latter's IPTV service, BigPond TV, to connected TV's from LG Electronics and to connected TV's, Blu-ray players and home theater systems from Samsung.

The apps, which launched last month (see the article published on itvt.com, January 12th), are accessed via LG's NetCast and Samsung's Samsung Apps platforms. The channels they offer, which are free-of-charge and which are delivered over-the-top using adaptive bitrate technology from Google-owned video optimization and content security specialist, Widevine (thus avoiding buffering disruptions when bandwidth fluctuates), are TVN (live horseracing), AFL (Australian football coverage), NRL (Rugby League coverage), V8 Supercars (auto sports), BPM (music videos, news and live performances), BigPond News and BigPond Sports News. According to Telstra, the channels are available unmetered to most BigPond broadband customers. "Telstra has a strong position in Australia and its innovative approach means it is always looking for new ways to expand its offerings," Mark Adams, VP of Accedo Broadband Asia, said in a prepared statement. "We are excited to deploy one of the first OTT TV applications from a pay-TV operator in the world."

Accedo says that it is working with Telstra on a number of additional application projects. Last September, the telco launched an Accedo-developed app called the BigPond Sport Game Analyser on Samsung TV's and Blu-ray players, that is billed as combining full match replays with intricate game statistics of all NRL rugby games.

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