Tvinci Updates its "Pay-OTT" Platform to Support HbbTV

Tvinci, a Tel Aviv-based company which last year announced that it had developed a "complete, end-to-end 'pay-OTT' video platform" (note: for more on the platform--which the company says centrally manages content, business rights and user experience across devices, and thus allows customers to stream premium content across connected TV's and set-tops, tablets, PC's, smartphones and game consoles, and to monetize it through pay-per-view, ads, packages and subscriptions--see the article published on itvt.com, May 24th), said Thursday that it has updated the platform to enable broadcasters to deliver content to HbbTV set-top boxes (note: HbbTV is a pan-European initiative that aims to harmonize the delivery of broadcast and broadband content through connected-TV devices). The company plans to demo the new capability at next week's Mobile World Congress in Barcelona.

According to Tvinci, the standardization of hybrid-TV promised by HbbTV "enhances one of the main concepts Tvinci has been pushing for a long while: consistency in content consumption across devices." Broadcasters and operators can now extend their offerings more easily, the company says, by leveraging HbbTV for the introduction of multiple storefronts (PC/Mac, smartphones, tablets, game consoles). "With the undisputed awakening of OTT TV and the projected increase of Internet-connected TV's of 46% in 2013 (ABI Research 2010), integrating OTT services to their offerings is a natural transition for operators," Tvinci co-founder, Ido Weisenberg, said in a prepared statement. "HbbTV introduces a new gateway for OTT TV to the living room, a gateway constructed from the broadcasters' acknowledgment of the alternative content sources users enjoy nowadays."

Tvinci claims to offer viewers a consistent, personalized viewing experience across multiple screens. This consistency is enabled, the company says, by the use of a single platform for managing video assets, business rights and viewer experience. It also claims that its technology makes it easy to expand monetized video services to additional devices down the road. "TV viewers want greater content availability, and broadcasters are looking for ways to create a compelling OTT TV service that answers this growing need," Tvinci CEO, Ofer Shayo, said in a prepared statement. "We now offer them an immediate, turnkey solution for delivering content to multiple devices and effectively monetizing it through ads, pay-per-view packages and subscriptions. Consumers will soon have premium content from some of the world's leading broadcasters streamed to them anytime and anywhere through a personalized service."
 

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Middle East