LG Partners with YouTube to Bring 3D to the World of User-Generated Content


Consumer electronics giant, LG Electronics, said Monday that it is partnering with YouTube to "provide a unique 3D mobile experience to users": according to the company, its new Android-powered Optimus 3D smartphone will enable users not only to capture 3D videos and view them without glasses, but also to upload them to YouTube. "The Optimus 3D is LG's newest flagship smartphone," Jong-seok Park, president and CEO of LG's LG Electronics Mobile Communications Company, said in a prepared statement. "It is our answer to two major pain points of the current 3D experience--limited mobility and specialized glasses. Furthermore, our partnership with YouTube will ensure that our customers can easily generate and access ample 3D content."

LG and YouTube are billing the new partnership as "part of a broader push into 3D entertainment" that could transform 3D from a technology commonly associated with blockbuster Hollywood movies into a widely used tool for user-generated content. The companies say that they have been working together to enable the delivery and sharing of 3D video via mobile devices in a manner that is simple and easy for consumers. "3D technology has traditionally been reserved for the major Hollywood movie studios," Francisco Varela, YouTube's head of platform partnerships, said in a prepared statement. "With the new LG Optimus 3D, anyone anywhere in the world can shoot 3D videos, upload them to YouTube and share them with their friends. We're excited to see the creative videos our community captures and shares with this new technology."

According to LG, the Optimus 3D is powered by a "unique 'Tri-Dual' configuration--dual-core, simultaneous dual-channel and dual-memory." The company says that the device will be available globally, with an initial roll-out planned for Europe in the second quarter.


North America