New Interview with Shalini Govil-Pai, Group Manager, Partner Technologies and Strategy for YouTube and TV at Google

[itvt] has just published AN INTERVIEW with Shalini Govil-Pai, group manager, partner technologies and strategy for YouTube and TV at Google. Govil-Pai discusses the business behind the emerging phenomenon of YouTube stars, including how Google supports those stars behind the scenes and monetizes their content through advertising. She also outlines various improvements that Google is planning to its revenue-sharing/monetization and licensing strategies for YouTube content providers; how the company views the emerging interactive video genres to which its YouTube Annotations platform has given rise and which kinds of Annotations-powered genres are proving most popular; and how the company sees social TV developing on YouTube going forward.

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