Interactive TV News Round-Up (I): Accenture, Mediaset, Akoo, Facebook, Twitter, Amazon

--Accenture Builds OTT Solution for Italian Commercial Broadcaster, Mediaset
--Akoo Integrates its Interactive Out-of-Home Social-TV Network with Facebook and Twitter
--Amazon Launches Instant Streaming Service for Amazon Prime Customers

Due to the large volume of news generated over the past few days, we are covering stories in this issue in summary/round-up format.

  • New York-based management consulting, technology services and outsourcing company, Accenture, has announced that it has built an OTT solution for Italian commercial broadcaster, Mediaset, that is being marketed as part of the latter's Mediaset Premium offer. "The [Premium Net TV] solution will allow Mediaset customers to enjoy a seamless consumer experience for accessing linear content, as well as non-linear services such as catch-up TV, video-on-demand and virtual linear channels on the TV set," the company states in its press materials. "The solution also enables Mediaset to deliver video content to additional platforms including PC's, mobile, gaming consoles and connected TV's, so that its consumers can create their own personal online TV experience. Mediaset is leveraging the Accenture Video Solution to deliver both linear content through the broadcast network and advanced interactive services through an open broadband IP network on industry-standard set-top boxes. The Accenture Video Solution helps launch new non-linear video services quickly and cost-effectively by reducing the initial high cost of IT and infrastructure setup. It also supports several advanced applications such as targeted advertising, personalized content recommendation and adaptive streaming, depending on available bandwidth...The Accenture Video Solution was created at Accenture's Innovation Center for Broadband in Rome, where a team of specialists design and deploy complex solutions for leading media organizations and service providers around the globe. The Center serves as a hub for the development of leading-edge broadband and broadcast solutions based on Accenture's experience and knowledge, functional and technical skills, assets, methodologies and delivery capabilities."
  • Akoo, a Chicago-based company that offers an interactive, out-of-home social-TV network in shopping malls and universities, has announced that it has integrated new location-based features on its mobile app with Facebook and Twitter. "Akoo's free mobile app, available at, currently enables millions of consumers to search and request on-demand content across thousands of big-screen HDTV's that deliver Akoo programming within the largest, most highly trafficked food court seating environments of 181 large malls and universities in 62 top DMA's," the company states in its press materials. "Viewers can also interact with the network to receive mobile coupons from participating advertisers and access location-based services. Akoo's new social media feature allows users to automatically post and share Akoo-discovered content and information, as well as their location, on Facebook and Twitter. Additional value-added features bridging Akoo malls and universities with users' extended social networks will also be introduced...Powered by its patented interactive platform, Akoo social television delivers programming and advertising across multiple pairs of HDTV's and a professional audio system in each seating environment to provide an immersive audiovisual experience for its viewers. Programming includes exclusive and originally produced entertainment content, as well as licensed music videos from all four major record labels--Universal Music Group, Sony Music Entertainment, Warner Music Group, and EMI."
  • As expected (see the article published on, January 31st), Amazon has launched an instant streaming service for customers of its $79-per-year Amazon Prime service (offers all-you-can-eat two-day shipping). According to the company--which is offering a free one-month trial of the new service at --it offers unlimited, commercial-free streaming of over 5,000 movies and TV shows (note: by way of comparison, Netflix's instant streaming service currently offers around 20,000 titles). "Movies and TV shows included with an Amazon Prime membership can be watched instantly on Macs, PC's and nearly 200 models of Internet-connected TV's, Blu-ray players and set-top boxes that are compatible with Amazon Instant Video," Amazon states in its press materials (note: the service is not currently available on TiVo, however). "The selection of videos available for instant streaming currently includes movies, such as 'The Girl with the Dragon Tattoo' trilogy, 'Amadeus,' 'Syriana,' and 'Chariots of Fire,' noted documentaries such as 'Food Inc.,' 'March of the Penguins' and 'Ken Burns' National Parks,' plus TV shows, such as 'Doctor Who,' 'Farscape,' [and] 'Fawlty Towers,' and children's shows, such as 'Arthur,' 'Caillou,' 'Super Why!' and 'Mister Rogers' Neighborhood.'"
North America